You are in: Ocado / The Ocado Way / About our groceries
essential Waitrose
In 2009, our friends at Waitrose introduced a new range of affordable shopping items. Called essential Waitrose, it includes fresh meat, fish and poultry, dairy, fruit and vegetables, grocery and household goods. Every item is sourced and produced to Waitrose’s high standard of animal welfare without compromising on quality.
Great Waitrose quality
essential Waitrose products are all sourced and produced to Waitrose's famous high standards. For example, essential Waitrose pork sausages are produced from a long-established group of carefully selected British Farmers and suppliers using the highest animal welfare standards.
Surprisingly affordable prices
Waitrose checks its prices against other supermarkets to ensure a fair price and matches the prices of hundreds of its standard groceries, like milk, butter and beef mince.
Waitrose Select Farm
Waitrose Select Farm chicken, cream and milk will become part of the essential Waitrose range. Waitrose guarantee that the same high standard of animal welfare and quality will be maintained.
