Radio ads

Over the years, we've treated the nation’s airwaves to a range of radio ads, from the serious to the seriously silly. To listen, just click on the links.

January 2010

Part of our 'Think Again' campaign, these ads challenged people's preconceptions of our service.

June 2008

This ‘talking heads’ campaign features Ocado employees and customers talking about our award-winning service. Each person focuses about something they particularly love, from our Tesco Price Match promise to our "fabulous" groceries and "whizzy" new membership scheme.

"Less hassle than popping down to your local store"
Listen to Yasmin talking about our home delivery service. (file size 177 KB)
"Jolly vans and friendly drivers"
Listen to Sonia talking about our award-winning service. (file size 177 KB)
"We've got everything covered from top to bottom"
Listen to Sophie talking about how we're adding 800 new lines every month. (file size 177 KB)
"You won't find any other supermarket matching that"
Listen to Jo talking about how we guarantee the freshest food around. (file size 177 KB)
"All that lovely care and attention comes as standard"
Listen to Steve talking about 'the Ocado difference'. (file size 177 KB)
"There's no need for you to ever visit a supermarket again"
Listen to Eddy talking about Ocado on Demand: our new delivery membership scheme. (file size 177 KB)
"They bring my shopping right to the kitchen table"
Listen to Zara talking about life as an Ocado customer. (file size 177 KB)
"Our vans keep up to 20 cars off the road every day."
Listen to Sol talking about how we keep our carbon emissions down. (file size 177 KB)
"Ocado collects, recycles and reuses its carrier bags"
Listen to Rhona talking about how we do our bit for the environment. (file size 177 KB)
"No more queuing, no more parking"
Listen to Ross talking about why you should leave the car at home when you shop. (file size 177 KB)

September 2006

Our catchy ‘Ocado Man’ campaign certainly captured our fun side, with the Rock & Roll Elvis ad charming a panel of judges into giving us an Aerial Award.

"I am the Ocado…" MP3 downloads

Soul Barry
"…when it's getting hot outside, I'm ready to deliver, in the back of my air-con van I'll make your butter shiver…"
Christmas Crooner
"…I swing by to fill the shelves, like Santa and his elves, when it's rainin', hailin', blowin', snowin', I'll deliver however big your Christmas list is growin'…"
Country Johnny
"…fresh fish, good meat, plus it's veg. and produce that's organic, I'll bring it right to your cupboard door, all without a panic…"
Disco Giorgio
"…when outside it's dark and wet, make friends with the internet. Don't panic! We deliver Waitrose organic…"
Musical Julie Winner
"…over the hills and down the B410, yodeling Ocado oh-oh…"
Chosen as Best Ad in the Radio Advertising Bureau's Advertiser's Choice awards.
Northern Club Dave
"…let me set your heart on fire Waitrose food is your desire…"
Rock & Roll Elvis Winner
"…just say 'I do' and I'll bring it round to you and say 'goodbye' to the queue…"
Winner of an Aerial Award award in September 2006.
Sixties Pop George
"…we love you Ocado oh oh oh, we love you O C A D O…"
Trucker John
"…carry everything into their kitchen, by the time they're eating breakfast in bed, I'm back on up to Hitchin…"
'The Original Ocado Man' and the equally popular 'follow-up' commercials.