It's almost exactly nine years to the day since Ocado started in a temporary office in central London, and at this festive time of the year we wanted to take this opportunity to tell you a bit more about why we do what we do. We started out to 'change the way people shopped for groceries', and embarked upon the creation of a service that saves you from going round the supermarket every week.

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In the past, we’ve talked about new improvements to our service, but today we’d like to celebrate another, even more important part of our business: our people.

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We bend over backwards to deliver brilliant service. That’s why when you asked us to work out a way to deliver fresh meat and fish prepared to order, we couldn’t resist the challenge.

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Spotted one of our delivery vans recently? Then you might have noticed our new ‘slogan’ or ‘strapline’: ‘Quality groceries that won’t cost the earth’.

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Our first ‘Driver of the Year’ awards took place last week and was a roaring success, with our 20 finalists competing in an action-packed Finals Day at Rockingham race circuit.

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At Ocado, we work hard to be the best at what we do, and pride ourselves not only on delivering the finest groceries, but also on our award-winning service.

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People sometimes ask us what we love most about our jobs. Well, launching a business that has grown from three men in an office to award-winning retailer in just a few years is a pretty incredible feeling. And some of the wonderful food and drink that our suppliers bring in for sampling takes a fair bit of beating too. But, really, the best, most rewarding thing of all is listening to what customers want, then finding innovative ways of making that happen.

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As a rule, we don’t like to shout about the clever and often unique things we do here at Ocado. Not that we’re shrinking violets; we just think our award-winning service speaks for itself.

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When we started Ocado in January 2000, our dream was to create a completely new way to shop for groceries. We believed that a combination of world-class groceries and incredible service would wow UK shoppers bored of the same old trolley dash – that’s why we chose to launch Ocado in partnership with Waitrose.

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With the papers full of doom and gloom and 2009 shaping up to be another tough year, it’d be easy to stick our heads under the duvet right now. But instead we’re putting all our energy into giving you more choice and cheaper food, like our new range of Ocado Everyday groceries.

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The main reason that we started Ocado was to change the face of British shopping. So, as soon as we discovered that British shoppers throw away 30% of all the food they buy (in other words, an incredible £43bn each year), we were determined to do something about it.

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