A greener offer

January 2010

For a while now we’ve been worrying about the potential food waste caused by multi-buy offers on perishable goods (yes, when it comes to green issues we really are that obsessed!). What good is an extra bag of apples if they’re just going to go off in the fruit bowl? It’s not much of a saving for you, and not that great for the environment either, if they just end up in the bin.

Our solution? Simple: Buy One Get One Free Later. With this new offer you receive a coupon that allows you to claim the free item in a later order. So rather than spending your evenings Google-ing apple recipes as they turn brown in the bowl, you get to enjoy your free fruit while it’s fresh. Much better!

Keep an eye out for this offer on the site.

Jason,

Ocado Co-Founder