£20 OFF your first shop

Welcome to Ocado, the online supermarket

  1. Register – it only takes 30 seconds
  2. Book a delivery slot and start shopping
  3. Add your voucher code as you check out

Order by: 30/06/2014   Minimum spend: £80   Terms apply

Voucher code:


Register now ►

Cafedirect Fairtrade Organic Decaffeinated Instant Coffee 100g

3.6 out of 5 (8)

5 out of 8 customers would recommend this product to a friend.



Price per 100g: £3.59


Product Description

Rich, smooth & aromatic.
This smooth and aromatic coffee is made with 100% Arabica beans. Being Fairtrade means that growers always get a fair price for their coffee. And that, of course, leaves an even better taste.
"Growing great organic coffee takes care and attention. Cafédirect has made this possible for us. I hope you like it!"
Lucia Perez Cruz.
Coffee Grower.
Union Majomut, Mexico.
Certified to international Fairtrade standards: www.fairtrade.org.uk
Soil Association
Fairtrade Foundation

Product Information


Country of Packing

Produce of the EU.


Unit F,
Zetland House,
5-25 Scrutton Street,

Package Type



Dietary Information



Customer Reviews

3.6 out of 5

8 customers reviewed this product Average rating 3.6

5 out of 8 customers would recommend this product to a friend.

Rating: 5 star out of 5

very good flavour

We've tried them all and this has a distinctive taste we like a lot

Rating: 1 star out of 5

Awful. Gives decaf a bad name

Horrible smell and chemical taste. Can't taste any coffee at all. Bought two jars on a special offer, will be throwing it away.

Rating: 1 star out of 5

Bad taste

I'm normally a supporter of fairtrade, but this coffee is the only one that I've tried in the past 2 years with a particular bad taste. The closest thing I can compare it to is vending machine decaf.

Rating: 2 star out of 5

not much taste

My daughters drink decaf and both complained about not much taste since trying this coffee. Have to use quite a lot to get any kind of taste. I won't buy again.

Rating: 5 star out of 5

gorgeous coffee

Loved this will be my favourite instant decaf from now on.

These summary details have been prepared for information purposes only, and are designed to enhance your shopping experience on the Ocado website. While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use. You should note that products and their ingredients are subject to change. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label.
Ocado is therefore unable to accept liability for any incorrect information. Where this description contains a link to another party's website for further information on the product, please note that Ocado has no control over and no liability for the contents of that website.
You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.
This data is supplied for personal use only. It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement.