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Cafedirect Fairtrade Rich Roast Ground Coffee 227g

4.6 out of 5 (10)

9 out of 10 customers would recommend this product to a friend.

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Price per 100g: £1.54


Product Description

Real Taste
Darkly roasted, this distinctive blend of fine Latin American and rich African coffee beans creates a deliciously intense, bold coffee with plenty of body and flavour.
Great Taste Takes Trust
We partner with smallholder farmers. Farmers who live on and love the land they tend. And because we share our profits fifty-fifty your purchase is a small stake in the future of a thriving farm.

Cafédirect. Made the small way.
Fresh look - same great taste, Fresh ground coffee made the small way, Fairtrade, Strength - dark - 5, Our richest blend, Deliciously dark, intense and bold & always direct from the growers, Filter & cafetière

Product Information





Keeping Your Quality Coffee Fresh
Store in an airtight container, either in a cool dry place or in your freezer. Use within two weeks of opening.


How to make the best coffee.
To start, try one heaped dessert spoon of coffee per cup. For cafetières add freshly boiled water and stir. Let the flavours infuse for 3-5 minutes, then plunge away and enjoy immediately.
Please help the environment by only boiling the water you need.

Preparation and Usage

Getting the Best from Your Coffee
For cafètières try one heaped dessert spoon of coffee per cup, add hot water (just off the boil) and use a little water to evenly coat the grounds. Top up the water, leave for 4 minutes, then plunge and enjoy.

If one heaped dessert spoon is too strong, just add more hot water and adjust the amount of coffee for next time.

Country of Origin


Country of Packing

Produce of the EU


Cafédirect HQ,
Unit F,
Zetland House,
5-25 Scrutton Street,

Package Type

Heat Sealed


Customer Reviews

4.6 out of 5

10 customers reviewed this product Average rating 4.6

9 out of 10 customers would recommend this product to a friend.

Rating: 5 star out of 5


If you like strong coffee. Try this! Rich, smooth & intense without any bitterness. Smells amazing too!!

Rating: 5 star out of 5

Delicious rich flavour

Nice strong flavour but with no bitterness. Slight hint of chocolate but not to an overpowering or sickly degree. Just really nice coffee... how coffee should taste!

Rating: 5 star out of 5

0 of 1 found this review helpful.

Best coffee for coffee-aholics!

As a coffee addict I have tried everything and this is the best coffee ever - better than any pod machine. Love it!

Rating: 5 star out of 5

Real Coffee from Real Growers

This is the first 100% Fairtrade coffee I have bought more than once. If you like a rich, smooth cup of real coffee, this is the one to buy. This is the coffee lovers coffee, robust in taste. Makes me feel like I am sipping coffee in an Italian cafe. All that's missing is the biscotti.

Rating: 5 star out of 5

Really good strong coffee

The only problem is that not everybody stocks it, so I usually buy it in bulk.

Tesco Price Match
** Matched to Tesco's standard retail price on 26-Jan-2015 at 00:49. See our Terms and Conditions for full details.
These summary details have been prepared for information purposes only, and are designed to enhance your shopping experience on the Ocado website. While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use. You should note that products and their ingredients are subject to change. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label.
Ocado is therefore unable to accept liability for any incorrect information. Where this description contains a link to another party's website for further information on the product, please note that Ocado has no control over and no liability for the contents of that website.
You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.
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