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Flour Strong Wholemeal Bread Flour essential Waitrose 1.5kg

4 out of 5 (8)

6 out of 8 customers would recommend this product to a friend.

life over 1 month *

Suitable for vegetarians

Low Price Promise icon

Price per 100g: 7.3p


Product Description

Waitrose Strong Wholemeal Bread Flour
For bread machines and hand made bread
Our fundamental belief is that few things in life are more important than the food you buy. Good quality is essential.
Love life - source of fibre, Suitable for vegetarians
Love life By choosing these products you are improving the nutritional balance of your daily diet. A varied balanced diet together with frequent activity supports a healthy lifestyle.
waitrose.com/lovelife for more information


Product Information



Essential Waitrose


Store in a cool dry place

Country of Origin

More than one country

Country of Packing

United Kingdom


Waitrose Limited,
RG12 8YA,

Package Type

Bag - Paper

Recycling Information

Bag - Paper - Widely Recycled; Closure - Plastic - Check Local Recycling



Allergy Advice: For allergens see highlighted ingredients

Wholemeal Wheat Flour

Dietary Information

Suitable for Vegetarians

Nutritional Data

Typical ValuesAs Sold Per 100g
Energy kJ1407
Energy kcal333
Fat 2.3g
of which saturates 0.6g
Carbohydrate 59.3g
of which sugars 2.7g
Fibre 9.5g
Protein 14.0g
Salt trace


Customer Reviews

4 out of 5

8 customers reviewed this product Average rating 4

6 out of 8 customers would recommend this product to a friend.

Rating: 5 star out of 5

Good flour

This is a good flour it works very well in the bread I make, although I don't use all wholemeal I substitute 1/3rd of my white bread flour with this and I also substitute 1/3rd of the water with whole milk which makes a light soft sandwich loaf which also makes fab toast.

Rating: 5 star out of 5

Good Flour

I have used this brand of flour in my bread machine for years without any problems. I use two parts white to one part brown. Our bread machine is in constant use and I have already worn out two machines in the last twenty-five years.

Rating: 1 star out of 5

0 of 1 found this review helpful.

Bread does not rise in baking machine

Very poor quality, cannot be used in a baking machine despite stating so on the packet. The loafs do not rise and the bread is ruined. A waste of money - and unfortunately for me I bought several packs of this flour!

Rating: 1 star out of 5

0 of 1 found this review helpful.

No longer strong enough for bread

If, like me, you have suddenly had problems with wholemeal loaves not rising, the reason is apparently the current quality of European flour. I have switched to the Canadian strong wholemeal and can now bake perfect loaves again (albeit for a higher cost).

Rating: 5 star out of 5

Just as good as organic

For years I bought the Waitrose organic wholemeal flour, but decided to try this and it's just as good. I use it for baking wholemeal bread. Nobody can tell the difference.


Dill & poppy seed soda bread

Dill & poppy seed soda bread

Make this bread the day before you want to eat it.

35 mins

Date & fig bread

Date & fig bread

A sourdough-style bread that's just bursting with fruit and flavour - it bakes in just 20 minutes.

1 hr 10 mins

Mixed seed bread

Mixed seed bread

This recipe uses a basic bread dough method, but the mix of flours gives an interesting texture and flavour.

55 mins



An easy pizza recipe to keep the children happy or a last-minute dinner, simply choose your favourite toppings to serve.

30 mins

Cranberry and Orange Bread

Cranberry and Orange Bread

When fresh cranberries are season use them in this recipe, if not use the dried. This bread is lovely for breakfast or teatime, the wholemeal flour and sunflower seeds will keep children going during school and cranberries are bursting with goodness. Children can help make the bread dough if you make it by hand.

1 hr 20 mins

View all recipes containing Flour Strong Wholemeal Bread Flour essential Waitrose

Life guarantee
* Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow and includes day of delivery. Please book a slot to view Life guarantee for your chosen delivery day. See Terms and Conditions for further details.
These summary details have been prepared for information purposes only, and are designed to enhance your shopping experience on the Ocado website. While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use. You should note that products and their ingredients are subject to change. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label.
Ocado is therefore unable to accept liability for any incorrect information. Where this description contains a link to another party's website for further information on the product, please note that Ocado has no control over and no liability for the contents of that website.
You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.
This data is supplied for personal use only. It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement.