£20 OFF your first shop

Welcome to Ocado, the online supermarket

  1. Register – it only takes 30 seconds
  2. Book a delivery slot and start shopping
  3. Add your voucher code as you check out

Order by: 31/10/2014   Minimum spend: £80   Terms apply

Voucher code:


Register now ►

Offer - Genius Gluten Free White Sliced Bread 535g

4.1 out of 5 (15)

11 out of 15 customers would recommend this product to a friend.

Buy any 2 for £5

 - Buy any 2 for £5. Order by 4/11/2014, offer subject to availability. Maximum 20 promotional items per customer.

life 4 days guaranteed (avg. 7)*

Suitable for vegetarians Suitable for freezing

Low Price Promise icon

Price per 100g: 54.2p


Product Description

Gluten free soft white sandwich loaf.

Sliced & ready to go.
High in fibre.
Dairy, gluten and wheat free.
Suitable for vegetarians and coeliacs.

Genius is the brainchild of Lucinda, our founder. It took two years and two ovens but she cracked the secret to the perfect gluten-free loaf: soft, with a great crumb and a proper crust. Yes every new recipe is a fresh challenge, but we want everyone to enjoy the simple pleasure of baking at its best, so we take our time to bring you deliciously ingenious creations that everyone can enjoy.

Product Information





Store in a cool, dry place.
Suitable for home freezing. Place in a freezer as soon as possible after purchase and use within a month.

Prepare & Use

Serving Suggestion:
Our gluten-free Soft White Sandwich Loaf has a satisfying crust that's perfect for picnic lunches or rainy day toasted cheese and tomato sandwiches.

Country of Origin

United Kingdom


22 Northumberland Street,
South West Lane,

Package Type

Plastic Bag


Allergen Information

May Contain Nut, Free From Gluten, Free From Wheat, Contains Egg, Free From Lactose, Free From Milk, Contains Yeast


Water, Tapioca Starch, Rice Flour, Potato Starch, Rapeseed Oil, Maize Starch, Psyllium Husk Powder, Humectant (Vegetable Glycerine), Sugar, Stabiliser (Hydroxypropyl Methyl Cellulose), Dried EGG White, Yeast, Flax Seeds, Salt, Flavouring, Rice Starch, Preservative (Calcium Propionate).
Contains EGG. Produced on a site that does not handle Nuts. Cannot guarantee Nut free

Dietary Information

Suitable for Vegetarians
Suitable for Coeliacs
Free From Gluten
Free From Wheat
Contains Eggs
Free From Dairy

Nutritional Data

Typical Valuesper 100gPer 36g slice
of which sugars4.4g1.6g
of which saturates0.3g0.1g


Customer Reviews

4.1 out of 5

15 customers reviewed this product Average rating 4.1

11 out of 15 customers would recommend this product to a friend.

Rating: 3 star out of 5

okay but not great

Toasts well but not very edible untoasted

Rating: 5 star out of 5

Yeah! NO Gum!!!

I react violently to Xanthan gum, which seems to be in everything these days, especially gluten free. Finally, a bread without it. Yes, it is a bit sweet, but it's soft enough to make a sandwich, toasts well, and finally I can take a packed lunch that won't attract strange looks or simply have a piece of toast.

Rating: 4 star out of 5

If it has to be gluten free, it has to be genius.

This is the only gluten free bread my coeliac son will eat. It's not very nice compared to the wonders of proper bread, but if you've got to go gluten free this is the one to choose. I also think the seeded one is ok but my son hates the seeds.

Rating: 5 star out of 5

1 of 1 found this review helpful.

Soft and pappy

I like its soft doughy texture a lot. Most gluten free bread is a bit dry and this isn't. Slaver it up with butter and jam to get that childhood school trip lunch box sandwich taste. Obviously not for the more refined amongst you but if you enjoy a sandwich and a packet of crisps every now and then its a winner.

Rating: 1 star out of 5

1 of 2 found this review helpful.

Original Recipe Was 5 Star!!! Now Zero !!!

What a huge mistake! Genius bread used to be the very best gluten free bread available, not any longer. The new recipe is just the same as all the other gluten free breads, spoilt by an excess of rice flour giving it that sticky feel in the mouth and characteristic flavour. Genius have ruined their product, presumably in an attempt to cut costs. I so miss the original version!

Life guarantee
* Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow and includes day of delivery. Please book a slot to view Life guarantee for your chosen delivery day. See Terms and Conditions for further details.
Tesco Price Match
** Matched to Tesco's standard retail price on 23-Oct-2014 at 00:50. See our Terms and Conditions for full details.
These summary details have been prepared for information purposes only, and are designed to enhance your shopping experience on the Ocado website. While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use. You should note that products and their ingredients are subject to change. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label.
Ocado is therefore unable to accept liability for any incorrect information. Where this description contains a link to another party's website for further information on the product, please note that Ocado has no control over and no liability for the contents of that website.
You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.
This data is supplied for personal use only. It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement.