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Hovis British Farmers White Rolls 4 per pack

1.8 out of 5 (5)

1 out of 5 customers would recommend this product to a friend.

life 3 days guaranteed (avg. 3)*

Suitable for vegetarians Suitable for freezing


Price each: 28.5p


Product Description

-100% British wheat.
-No artificial preservatives.
-Suitable for vegetarians.
-Farmers white rolls dusted with wheat flour.

"We've teamed up with Hovis to develop and grow the best quality 100% British wheat to create their best British rolls enjoyed by my whole family"
Drew Smith

Home Farm, Lincolnshire.
At Hovis we have always understood that the key to making delicious rolls is using the finest quality ingredients. We have worked with British Farmers to develop and grow a Premium wheat here in the UK. To celebrate their hard work and achievement we've baked rolls to make them proud.

Each rolls contains Calories 184 9%, Sugar 2.5g 3%, Fat 3.1g 4%, Saturates 1.1g 5%, Salt 0.70g 12%, Fibre 2.1g 9% of an adult's guideline daily amount
Film - Plastic - not currently recycled
Union Flag
At Hovis we believe that natural is best, which is why we promise never to use artificial preservatives. This means you get all the great tasting, freshness you expect - just more naturally.
Great taste more naturally, No artificial preservatives, Suitable for vegetarians

Product Information





Keep cool and dry.
If freezing, freeze on day of purchase and use within 1 month.
Suitable for home freezing.


Made on a plant that handles sesame seeds, milk and egg


The Hovis Team,
Premier Foods Group Ltd,
PO Box 66093,
W4 9EX.

Package Type

Heat Sealed

Recycling Information

Not Recyclable

Other Information

Allergy Other Text:
Made on a plant that handles sesame seeds, milk and egg

Full Product Name:
Farmers white rolls dusted with wheat flour

Keep cool and dry. If freezing, freeze as soon as possible after purchase. Use within 1 month.
Suitable for home freezing

Additional Information:

Each roll contains Calories 184 9%, Sugars 2.5g 3%, Fat 3.1g 4%, Saturates 1.1g 5%, Salt 0.69g 11%, Fibre 2.1g 9% of an adult's guideline daily amount



Wheat Flour, Water, Vegetable Fat, Yeast, Salt, Fermented Wheat Flour, Invert Sugar Syrup, Soya Flour, Emulsifiers: E472e, E471 (made from Vegetable Oils), Flour Treatment Agent: Ascorbic Acid (Vitamin C)

Dietary Information

Suitable for Vegetarians
Contains Gluten
Contains Wheat
Contains Soya\Soybeans
Free From Artificial Preservatives
•Suitable for home freezing

Nutritional Data

Typical ValuesPer 100gPer Roll 70g
Energy 1110kJ 263kcal777kJ 184kcal
Protein 9.5g6.7g
Carbohydrate 44.8g31.4g
of which sugars 3.6g2.5g
Fat 4.4g3.1g
of which saturates 1.5g1.1g
Fibre 3.0g2.1g
Sodium 0.39g0.28g
Equivalent as salt0.98g0.69g


Customer Reviews

1.8 out of 5

5 customers reviewed this product Average rating 1.8

1 out of 5 customers would recommend this product to a friend.

Rating: 1 star out of 5

Very dry

I agree with the other reviewers that these rolls are of poor quality and very dry, even on the day of purchase. Disappointing!

Rating: 1 star out of 5

Used to be nice, but are now disgusting

Used to buy these for my husband when Hovis first started making them, but over the last few months they've gradually got worse and worse, to the point where they are literally disgusting and inedible. I would no longer touch them with a barge pole - don't waste your money on these, anyone. Hovis have obviously changed the recipe, to cut costs as usual, I guess, but in doing so, they have ruined what was once a great product. As I've spent so much money on trying to buy decent rolls for the hubby, I have finally invested in a breadmaker - don't know why I didn't before. No more wasting time and money trying to find decent food for the hubby, thanks.

Rating: 1 star out of 5

Dry and mouldy

Like the last persons review stating their rolls where delivered on the 20th with a sell by date 23rd. My rolls where delivered on 21st with the sell by date 23rd and I agree with that customer they where so dry they just broke in to bits we had these the week before and they did the same.

Rating: 1 star out of 5

Mouldy rolls

Delivered on June 20th with BB date of June 23rd - opened on June 21st morning for a picnic and they were already mouldy - will not be buying again.

Rating: 5 star out of 5

3 of 3 found this review helpful.

Lovely fresh white rolls

Lovely tasting soft white rolls which still stay fresh after opening. The kids commented on them in their lunch box.

Life guarantee
* Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow and includes day of delivery. Please book a slot to view Life guarantee for your chosen delivery day. See Terms and Conditions for further details.
These summary details have been prepared for information purposes only, and are designed to enhance your shopping experience on the Ocado website. While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use. You should note that products and their ingredients are subject to change. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label.
Ocado is therefore unable to accept liability for any incorrect information. Where this description contains a link to another party's website for further information on the product, please note that Ocado has no control over and no liability for the contents of that website.
You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.
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