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Offer - Hovis British Farmers Wholemeal Loaf 800g

4.1 out of 5 (10)

8 out of 10 customers would recommend this product to a friend.

Buy any 2 for £2.50

 - Buy any 2 for £2.50. Order by 27/1/2015, offer subject to availability. Maximum 20 promotional items per customer.

life 3 days guaranteed (avg. 4)*

Suitable for vegetarians Suitable for freezing

Low Price Promise icon

Price per 100g: 18.8p


Product Description

-Baked with 100% British wheat.
-Suitable for vegetarians & vegans.
-Endorsed by Wiltshire Hovis wheat farmer Gavin Davies.
-Sliced Wholemeal Bread dusted with wheat flour.

At Hovis we've always understood that the key to making delicious bread is using the finest quality ingredients. We have worked with British farmers to develop and grow a premium wheat right here in the UK. To celebrate their hard work and achievement we've baked a loaf to make them proud.

Bag - Plastic - Recycle with carrier bags at larger stores. Not at Kerbside (4 LDPE).
Tie - Plastic - not currently recycled (5 PP).
Red Tractor (Assured Food Standards).
At Hovis we believe that natural is best, which is why we promise never to use artificial preservatives. This means you get all the great tasting, freshness you expect - just more naturally.

"We are proud to grow and harvest the best 100% British wheat for Hovis, to make the British Farmers loaf - the real taste of Britain"
Gavin Davies,
Stowell Farm, Wiltshire.
Great taste more naturally, No artificial preservatives, Suitable for vegetarians & vegans

Product Information





Suitable for Home Freezing


Safety First:
To avoid danger of suffocation, please keep this wrapper away from babies and children


The Hovis Team,
Premier Foods Group Ltd.,
PO Box 66093,
W4 9EX.

Package Type

Bag - Plastic



Wholemeal Flour (milled from 100% British Wheat), Water, Yeast, Caramelised Sugar, Salt, Fermented Wheat Flour, Wheat Flour (milled from 100% British Wheat), Wheat Protein, Vegetable Fat, Soya Flour, Emulsifier: E472e (made from Vegetable Oils), Flour Treatment Agent: Ascorbic Acid (Vitamin C), This product contains 62% Wholegrain from Wholemeal Flour

Dietary Information

Suitable for Vegetarians; Suitable for Vegans


Customer Reviews

4.1 out of 5

10 customers reviewed this product Average rating 4.1

8 out of 10 customers would recommend this product to a friend.

Rating: 5 star out of 5

1 of 1 found this review helpful.

lovely tasting bread even on its own

I love this bread and I eat it without any fats or butters at all. Lovely taste and goes with everything. always had it delivered intact and never squashed. I buy each week and put in the freezer and it always comes out just as bought, not like some other breads that seem to suffer when they have been frozen.

Rating: 3 star out of 5

OK but not great

A bit too soft and doughy. Nothing wrong with soft bread, but this always feels a bit too much like hard work to chew. I find it doesn't do well as toast - toasted for the standard time we do all our bread slices for, it comes out still too bready. It's edible and we'd eat it - just not the best around.

Rating: 4 star out of 5

1 of 1 found this review helpful.

Nearly always ruined by poor packing!

Ocado packers always lay the loaf in the bag, and never stand it end on end. The result is loaves are squashed, and useless for toast or sandwiches. If you are lucky to get a 'normal' loaf, you will enjoy the true taste from a very high quality product from a reputable and trusted supplier.

Rating: 5 star out of 5

Best Brown Loaf by far...

Lovely flavour, generous slices, great for sandwiches and toast. My kids even enjoy this one. 100% British wheat too...

Rating: 5 star out of 5

Lovely Flavour

Tastes malty and authentic and not too dry. Always in the freezer now.

Life guarantee
* Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow and includes day of delivery. Please book a slot to view Life guarantee for your chosen delivery day. See Terms and Conditions for further details.
Tesco Price Match
** Matched to Tesco's standard retail price on 25-Jan-2015 at 02:20. See our Terms and Conditions for full details.
These summary details have been prepared for information purposes only, and are designed to enhance your shopping experience on the Ocado website. While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use. You should note that products and their ingredients are subject to change. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label.
Ocado is therefore unable to accept liability for any incorrect information. Where this description contains a link to another party's website for further information on the product, please note that Ocado has no control over and no liability for the contents of that website.
You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.
This data is supplied for personal use only. It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement.