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Kellogg's Optivita Berry Cereal 375g

4.3 out of 5 (4)

3 out of 4 customers would recommend this product to a friend.

Suitable for vegetarians

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Price per 100g: 79.7p


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Product Description

Wholegrain Flakes of Oat, Wheat & Rice with Freeze Dried Strawberry, Sweetened Blackcurrants & Blueberry Fruits.

How can Optivita help?
Lowering cholesterol is a giant step towards helping to keep your heart healthy. Optivita has been specifically developed by Kellogg's to help you achieve this by using a concentration of the naturally active part of oats.
- Optiivita is made with oat bran, the naturally active part of oats that can help reduce cholesterol.
- During digestion, oat bran acts like a sponge to help soak up excess cholesterol and remove it from your body.

Product Information





Store in a dry place.

Country of Origin


Country of Packing



Kellogg Marketing and Sales Company (UK) Limited,
M16 0PU.

Package Type


Recycling Information

Pack - Cardboard

Other Information

Approved by H.E.A.R.T UK as part of a healthy balanced diet www.heartuk.org.uk

Low in Saturated Fat.

Guideline Serving Amount.
12 x 30g Servings.
This pack is sold by weight not volume, settling of contents.

Over 90% of all Kellogg packaging is made from recycled materials. Please recycle this carton when you have finished with it.

By appointment to HM The Queen Purveyors of Cereals, Kellogg Marketing and Sales Company (UK) Limited.



Allergen Information

Contains Barley, Contains Oats, Contains Wheat


Wholegrain Cereal (63%) (Whole Oat Flour, Brown Rice, Wholewheat), Oat Bran, Sugar, Sweetened Freeze Dried Fruits (5.5%) (Strawberry, Blackcurrant, Blueberry, Sugar, Flavouring), Barley Malt Extract, Honey, Potassium Chloride, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12

Nutritional Data

Typical ValuesTypical value per 100 g30 g with 125ml s/skimmed milk
Energy 1511 kJ 357 kcal704 kJ* 166 kcal
Protein 10 g7 g
Carbohydrate 68 g26 g
of which sugars 20 g12 g
starch 48 g14 g
Fat 5 g3.5 g*
of which saturates 0.9 g1.5 g
Fibre 9 g2.5 g
Sodium Trace g0.05 g
SaltTrace g0.15 g
Vitamins:(% RDA)(% RDA)
Thiamin (B1) 1.0 mg (73)0.4 mg (26)
Riboflavin (B2) 2.3 mg (145)1.0 mg (63)
Niacin 13.1 mg (73)4.1 mg (23)
Vitamin B6 2.9 mg (145)0.9 mg (47)
Folic Acid 290 µg (145)94 µg (47)
Vitamin B12 0.73 µg (73)0.73 µg (73)
Iron 8.8 mg (73)3.1 mg (22)
RDA = Recommended Daily Allowance
* For whole milk increase energy by
102 kJ (26 kcal) and fat by 2.8 g.
* For skimmed milk reduce energy by
76 kJ (18 kcal) and fat by 1.9 g.
Contribution provided by 125 ml of
semi-skimmed milk - 251 kJ (59kcal)
of energy, 4.4 g of protein, 6.1 g
carbohydrates (sugars), 2.2g of fat


Customer Reviews

4.3 out of 5

4 customers reviewed this product Average rating 4.3

3 out of 4 customers would recommend this product to a friend.

Rating: 5 star out of 5

Tasty and unique

The dried blueberries are a refreshing addition to this cereal. It would benefit from more of them in the mix. The oat flakes are delicious, a lighter version of bran flakes. It has a subtle, natural sweetness. An appetising cereal any time of day.

Rating: 2 star out of 5

Like eating cardboard

The texture of the flakes are horrible, they never go truly soggy as such but they are never crunchy either. The cereal has almost no flavour other than the fruit, which I will say is nice. The texture combined with the relatively high price because of the cholesterol reducing claims means I could never recommend this to a friend and will never buy again. In fact the first packet remains unfinished in our cupboard awaiting a time I have sufficient will to stomach the remainder.

Rating: 5 star out of 5

3 of 3 found this review helpful.

Our favourite cereal

I do hope Ocado maintain supplies of this cereal as it is far and away the best-tasting of all the healthy-ish ones on the market. It is oat-based, which is good for your cholesterol levels, with a reasonable amount of berry fruit, and not too sugary.

Rating: 5 star out of 5

1 of 2 found this review helpful.

strawberry fruity

tasty bits of dried strawberry and blueberry - but pricey. Good, but not good value

Tesco Price Match
** Matched to Tesco's standard retail price on 30-Oct-2014 at 03:08. See our Terms and Conditions for full details.
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