£20 OFF your first shop

Welcome to Ocado, the online supermarket

  1. Register – it only takes 30 seconds
  2. Book a delivery slot and start shopping
  3. Add your voucher code as you check out

Order by: 30/04/2015   Minimum spend: £80   Terms apply

Voucher code:


Register now ►

Offer - Strong White Bread Flour essential Waitrose 1.5kg

4.6 out of 5 (31)

26 out of 31 customers would recommend this product to a friend.

Offer - Buy any flour, save £1.55 on Guittard

life over 1 month *

Suitable for vegetarians


Price per 100g: 7.3p


Product Description

Strong white bread flour for hand made bread and bread machines.
Our fundamental belief is that few things in life are more important than the food you buy. Good quality is essential.

Product Information



Essential Waitrose


Store in a cool dry place

Country of Origin

More than one country

Country of Packing

United Kingdom


Waitrose Limited,
RG12 8YA,

Package Type

Bag - Paper

Recycling Information

Bag - Paper - Widely Recycled; Closure - Plastic - Check Local Recycling



Allergy Advice: For allergens see highlighted ingredients

Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Wheat Gluten, Flour Treatment Agent Ascorbic Acid

Dietary Information

Contains Gluten

Nutritional Data

Typical ValuesAs Sold Per 100g
Energy kJ1529
Energy kcal361
Fat 1.5g
of which saturates 0.9g
Carbohydrate 71.7g
of which sugars 1.8g
Fibre 4.4g
Protein 12.9g
Salt trace


Customer Reviews

4.6 out of 5

31 customers reviewed this product Average rating 4.6

26 out of 31 customers would recommend this product to a friend.

Rating: 5 star out of 5

I love this

I have been making own bread at home. I use this flour the most of time and the bread always looks good and taste good. When I use other brand, it doesn't rise as much as this essential waitrose one, even the same recipe I use. So I repeat to buy this flour so many times.

Rating: 5 star out of 5

good flour. good price.

Excellent texture to loaves made with this flour. Nice light loaf. Not too crumbly though. Good value. Good product. Buy this flour.

Rating: 5 star out of 5

1 of 1 found this review helpful.

Produces excellent results

Although it needs less water than more expensive flours and seems to require more kneading it has produced first class results every time, just needs to be folded a couple of extra times at the knock back stage. Have used it for every day loaves, english muffins, bagels and mixed with stoneground flour to make seeded loaves. A bargain. Many other supermarket brands have deteriorated over the past couple of years so I was very apprehensive about this. No problems will keep buying.

Rating: 1 star out of 5

too weak!

I have tried a few flours for my bread making and on reading the brilliant reviews I thought I would give it a go! Absolutely shocked - the flour is too weak, and therefore produces loaves that look more like a splat than a loaf no matter how much I shape and tighten before final prove.

Rating: 5 star out of 5

Tasty, reliable, good value

As good as any of the other strong white flours - better than most of them. Tastes nice and rises reliably. It is also the cheapest - there is no need to spend more on branded flours.


Smoked Mackerel & Sweet Potato Cakes

Smoked Mackerel & Sweet Potato Cakes

This simple and inexpensive dish is full of delicious and comforting flavours, perfect for a tasty midweek dinner.

40 mins

Sticky Pear Pudding With Caramel Sauce

Sticky Pear Pudding With Caramel Sauce

A sponge pear pudding, baked with a caramel sauce made with golden syrup, that is delicious served warm with cream or ice cream.

55 mins

Homemade Herby Fishfingers with a Crunchy Crumb Coating

Homemade Herby Fishfingers with a Crunchy Crumb Coating

These quick and easy fishfingers, made with fresh cod and coated with pesto breadcrumbs, will become a family teatime favourite

25 mins

Bergamot Spelt Cookies

Bergamot Spelt Cookies

This fresh and floral scent of bergamot will give a simple shortbread recipe a refined twist

25 mins

Potato and Gruyère Focaccia

Potato and Gruyère Focaccia

This recipe for focaccia by Nick Malgieri for Meat Free Monday makes a great side dish.

2 hrs 7 mins

View all recipes containing Strong White Bread Flour essential Waitrose

Life guarantee
* Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow and includes day of delivery. Please book a slot to view Life guarantee for your chosen delivery day. See Terms and Conditions for further details.
These summary details have been prepared for information purposes only, and are designed to enhance your shopping experience on the Ocado website. While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use. You should note that products and their ingredients are subject to change. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label.
Ocado is therefore unable to accept liability for any incorrect information. Where this description contains a link to another party's website for further information on the product, please note that Ocado has no control over and no liability for the contents of that website.
You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.
This data is supplied for personal use only. It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement.