I use at least two or three teaspoons to achieve the full flavour and strength. This is the closest to ground coffee I have tasted and is full bodied without being bitter. I will be stocking up now that it is on special offer.
Reminiscent of food charred on an open fire on girl guide camping trips. Fine when you're twelve but the flavour is far too smoky and the flavour is not like smoked bacon at all. Will not re order.
The flavour is better than most instant coffees because it contains ground coffee, hence the sediment. The same can be achieved by adding a tablespoon of very finely ground coffee beans to a jar of instant. Better to make a cup or pot of real coffee.