Forget the flowers: Vogue Williams’ ultimate new-parent survival bundle
Let’s be honest, most new parents would rather receive toilet roll and nipple cream than a bouquet to keep alive.
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We all love a bouquet of flowers, but when you've just brought a new baby home, practical presents are what truly make a difference.
Following the birth of her fourth child, presenter and podcaster Vogue Williams has partnered with us to curate a 'Bundle Of Joy' edit. Informed by real parents and Vogue’s own (extensive) experience, this product selection is packed with the bits you actually need when navigating life with a newborn.
Think soothing bum balms and the all-important loo roll, here are the real-life essentials she swears by…
Your post-birth recovery kit
The physical toll of having a baby is no joke. This lineup is all about bringing a little comfort and relief to recovering parents.
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My Expert Midwife Soak for Bits and Body: A hospital-bag essential designed to soothe soreness and aid recovery (we know it’s loved, because sales of this have more than doubled with us recently).
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Weleda Natural Maternity Nipple Balm & Medela Nipple Shields: This balm is an absolute lifesaver, while some find these nipple shields helpful in the early days, as they could offer protection and relief for sensitive skin.
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Medela Disposable Breast Pads: Ultra-absorbent and discreet, keeping you comfortable and dry between feeds.
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Your 3am survival stash
New parents regularly skip meals as they adjust to newborn life. This trio ensures you stay hydrated, nourished, and looking slightly more awake than you may feel.
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Contigo Streeterville Tumbler: Because night feeds require Olympic levels of hydration. A leakproof straw means you can drink it one-handed while holding the baby.
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Pollen + Grace Mezze Houmous + Rainbow Veg Salad Bowl: A nutritious, ready-to-eat meal that takes zero prep. Perfect for when you need healthy energy, fast.
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Beauty Of Joseon Revive Eye Serum: A little revitalising skincare magic to help tired eyes fake a full night's sleep.
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Your nappy change necessities
If there’s one truth in life, it’s that you can never have too many wipes. Ever. Here’s what you need for the endless cycle of changing.
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Pampers New Baby Nappies: Tried and trusted nappies for keeping delicate newborn skin dry and protected.
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WaterWipes: Pure, gentle, and an absolute non-negotiable for sensitive newborn skin.
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Weleda Baby Natural Calendula Nappy Change Cream & Oh-Lief Natural Olive Bum Balm: Rich, organic, baby-friendly barriers to protect against nappy rash. Oh-Lief is a massive trending favourite right now, with searches on Ocado soaring by 625%.
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Your soothing and settling saviours
For feeding, comforting, cleaning up spills or soothing your little one.
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BIBS Glass Baby Bottle & BIBS Soother Haze: If you’re bottle feeding, these are beautifully designed practical essentials to help you with your feeds.
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Aden + Anais Muslin Squares: The ultimate multi-tasker. Use them for mopping up spills, as a makeshift bib, or a comforting shoulder cover.
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Weleda Skin Food Moisturiser: A 100% certified natural cult-classic for both you and the baby, perfect for sorting out dry patches in a flash.
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Your household hero
This one’s a must, because nobody has time to run out of the basics when there’s a newborn in the house.
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Who Gives a Crap, 16 Rolls (Extra Soft): Let’s be real, we would rather unwrap a pack of loo roll than receive a bouquet. Give the people what they want!
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We all know those first few weeks in the newborn bubble are exhausting, so whether you’re stocking up for yourself or planning to send a gift to a sleep-deprived friend, Vogue’s top picks have been curated to take the guesswork out of the essentials. You can easily pop the whole lot into your regular weekly shop, so your groceries and baby basics will arrive at your door in one go. Because when you’re navigating endless nappy changes, anything that makes life a little bit easier is a win.
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