£11.24£7.49 per 100ml
For all hair types. Our hero multi-tasking leave-in cream reduces blow drying time, eliminates frizz and protects from heat damage in one quick step.
The 72 Hair luxe styling cream is expertly formulated to restore moisture and protect hair from heat styling, with an exclusive Thermo Shield and unique UV filter. It adds elasticity, whilst restoring moisture and nourishing hair, for super-shiny, frizz-free, head-turning styles.
Once you’ve tried it, you’ll fall in love, and want one your gym bag too!
Suitable for vegetarians
Aqua/Water, Propylene Glycol, C15-19 Alkaline, Petrolatum, Cyclopentasiloxane, Polyacrylamide, Parfum/Fragrance, C13-14 Isoparaffin, Polysorbate 20, Dimethiconol, Laureth-7, Hydrolysed Pea Protein, Hydrolysed Adansonia Digitata Seed Extract, Ethylhexylglycerin, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Benzyl Alcohol, Coumarin, Hexyl Cinnamal, Limonene, Linalool
Ratings and reviews
Customer reviews (16)
72 Hair Blow Dry Cream
I was surprised after seeing a demo how unsuitable this product is for fine hair. It left my hair greasy and looking like it need washing again. I tried the product again just using it on mid-length and ends, but not much better. The perfume was odd smelt like perm lotion. I shan't be using it again. Not impressed.
very good product
Hair feels in good condition and protected from heat. Also great styling product - gives body and style holds well. no frizziness and not sticky. Would definitely recommend!
Does the job!
I'm bald so the Mrs tested this. She usually uses frizz ease and was very happy with this 72. This a review of a free product.
I love this stuff. it seems to make my hair a little thicker & shinier. it also smells great.
smells so nice
This did help to make my hair easier to style but most of all I love the way it smells
I was sent to review. A lovely smelling cream that doesn't weigh hair down. Will continue to use to see if I prefer it to my usual leave-in product.