Asahi Super Dry Beer Lager Bottle

When Asahi Super Dry was introduced it brought an entirely new genre of beer to Japan, then to the world.
Historically Japanese beers were bitter and didn’t pair well with food. After significant research Asahi recognised this wasn’t what their consumers demanded and in 1987 Asahi Super Dry was born.

They brewed a beer to deliver a dry, crisp taste and quick, clean finish. A taste that not only quenches your thirst, but your curiosity.


This distinctive dry taste is known as Karakuchi 辛口 (dry). A beer that would become Japan’s No.1 beer.


Discover the Karakuchi taste of Asahi Super Dry for yourself.

Please drink responsibly: The UK Chief Medical Officers recommend adults do not regularly drink more than 14 units per week

Japan's no. 1 beer, The Beer for All Seasons, Dry and crisp with a quick, clean finish

Asahi Super Dry is Japan’s No.1 beer* and true to it’s authentic recipe it uses only the finest ingredients to create a super dry beer with a crisp, clean finish.


Buy a pack of Asahi Super Dry for your chance to win Women's Rugby World cup final tickets along with hundreds of other prizes.


For your chance to win purchase a pack of Asahi Super Dry and enter your details at: https://uk.asahisuperdry.com/gb/wrwc.




UK & ROI. 18+. Purchase necessary. Retain receipt. Promotion open: 08:00 01/05/25 –
23:00 27/09/25. Purchase a promo pack in-store, or a pint, half-pint, or bottle of Asahi Super
Dry or Asahi 0.0% in venue. Scan QR code on pack, promo materials, glassware or visit
www.asahisuperdrycomps.com and enter details. UK: Winning moments. ROI: entrants must
play game of skill. Max 2 entry per person per day. Max 1 prize type per person. UK Prizes:
RWC 2025 Pool Match tickets (10x2), semi-final ticket packages (6x2), final ticket packages
(3x2) and merchandise (400). Pool Match tickets end 23:00 31/07/25. Semi-final and final
ticket packages end 23:00 27/08/25. ROI Prizes: final tickets package (1x2) and
merchandise (100). ROI final ticket packages end 23:00 27/08/25. UK and ROI merchandise
until closing date. Full terms: asahibeer.co.uk/promotional-terms-and-conditions.

Italy

Glass Bottle

Full Product Name:
Beer

Water, Barley Malt, Corn Starch, Hops

Contains Barley
Contains Barley.

Asahi

Inspired by sake brewing techniques, Asahi Super Dry is dry, and crisp with a quick, clean finish. We call our signature taste, ‘Karakuchi’.

Brewed and bottled by:
Birra Peroni S.r.l.,
Via Birolli,
8 - Roma,
Italy.

for:
Asahi UK Ltd,
Asahi House,
88-100 Chertsey Road,
Woking,
GU21 5BJ,
UK.

Italy

Asahi UK Ltd,
Asahi House,
88-100 Chertsey Road,
Woking,
GU21 5BJ,
UK.
Consumer Helpline: +44 (0) 333 301 0223.
WWW.ASAHISUPERDRY.COM

Asahi Super Dry is brewed to the authentic Japanese recipe to deliver its dry, crisp taste and quick, clean finish that complements all occasions

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