Bird's Custard Powder 350g


57.1p per 100g
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Product information

There’s nothing more satisfying than a traditional homemade pudding with lashings of warm custard. Since 1837, Bird's have helped create family teatime memories with their original recipe custard powder. It's been loved and handed down from generation to generation. Enjoy and share Bird's Original Custard with your loved ones as part of an indulgent family feast or a mid-week meal. Serve it as a comforting accompaniment to a golden syrup sponge pudding or a warm apple pie in the colder months, or use it as the sumptuous custard layer in a summer trifle with juicy fruit, sponge cake and cream when the Great British weather is warmer. Bird’s Custard makes every teatime treat that bit sweeter.
The Original Homemade Taste, Contains no artificial colours, Suitable for Vegetarians
Country of Origin

LIFE 1m+

Product life guaranteed for 1 month.

Typical Valuesas prepared with semi-skimmed milk Per 100gas prepared with semi-skimmed milk Per portion (164g)
of which Saturates0.9g1.5g
of which Sugars9.8g16.1g
This pack contains 40 portions
Maize Starch, Salt, Flavouring, Colour (Annatto Norbixin)
Allergen Information
May Contain Milk
Allergy Information
May contain Milk.
Dietary Information
Suitable for Vegetarians


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Customer reviews (31)

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of 6

30 October 2023 by 
beautiful custard

Make it with Grahams jersey cow milk for the most amazing dessert, hot or cold. Best custard.

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08 June 2023 by 

I purchased this custard because my Mum used to make this and because it was the custard we used to eat in primary school (it was sooo good then.) Maybe it's me but now it tastes awful and nothing how I remember it. I do not recommend it at all.

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02 March 2023 by 
It’s back in my life and I can’t do without it now

I’ve made custard from scratch, bought the fancy ready made stuff in tubs but then I recently came back to this to try out a biscuit recipe and my word! I’d forgotten how good this stuff is! Not only does it make a really lovely, almost as good as homemade, custard. It’s a vital ingredient in the best biscuit in the world. And how did I forget how yum bananas in custard is! Have to have it once a week with crumbled ginger biscuits sprinkled on top - the ultimate cheap winter warming desert. So, after not buying this for years I’m now getting through tubs like no ones business! This is because, unsurprisingly, this custard powder makes the most amazing, delectable custard creams. If you haven’t tried making your own custard creams what are you waiting for!! They really are easy to make and when you take that first bite you’ll feel all warm and proud of this British invention. WARNING: There is no comparison to shop bought custard creams, once you make proper custard creams with this power those cheap packets of custard creams (I still buy) are just not the same. If you make the custard creams (there’s a good recipe on another shop’s website, name begins with T) I recommend using golden caster and golden icing sugar in the butter cream for a caramel like hint of flavour. Your wallet and waistline will be ruined but you will be very popular when you invite other people over for a cup of tea and biccy.

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03 December 2022 by 
Still my favourite

Ive bought fancy custard and even made my own but this is still my favourite! I sometimes jazz it up with a bit extra vanilla and cream but its still the best!

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17 November 2022 by 

As has already been said, this is a store cupboard staple - makes delicious, traditional custard in a few easy steps. And just like my mum, I sometimes add evaporated milk to make it extra creamy. Especially if I'm making her trifle - using trifle sponges, sweet Sherry, defrosted raspberries, thick custard and whipped cream!!

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10 November 2022 by 
The best

So quick and easy to make. One of my children is allergic to dairy so we use oat milk and it mixes up beautifully.

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