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Braun Electric Shaver, Series 7 7898cc


The Big Beauty Sale

Product information

The Braun Series 7 is our smart electric shaver with 4 synchronized shaving elements that shave in one stroke what others do in two*. Innovative Sonic technology and an intelligent AutoSensing motor enables to shave even dense beards with efficiency.

The 5 Turbo-/Sensitive-Modes adjust the razor for extra power and gentleness at a push of a button.
*Proven on a 3 day beard. IPI research institute, February 2015.
The Braun Series 7 is a 100% waterproof smart electric shaver designed for a close and gentle shave – engineered in Germany to last up to seven years, Built-in Responsive Intelligence automatically adapts to the features of your face, for a shave that’s personal to you, Four synchronised shaving elements achieve in one stroke what others do in two, vs. previous Braun Generation, Five personalised shaving modes allow you to adjust the power to your personal skin type and shaving style, The razor’s skin-friendly precision trimmer helps you easily reach difficult areas, like under your nose or sideburns
Country of Origin

Isopropanol, Perfume, Limonene, Citral, Cationic, Tenside

Ratings and reviews

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Customer reviews (4)

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02 January 2019 by 
Very disappointing, it is an expensive purchase

My first electric shaver. I learned that it is only for very short - non existent beard, for everyday use. Even then it cannot compare with the smoothness a blade will provide. It will not work on 2-3 mm beard. I would advice to check some YouTube reviews before making a decision to purchase.

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14 May 2017 by 
Excellent razor but at a price

This razor gives a very good shave but is expensive because of the associated cleaning system. The system works well to clean and refresh the razor after use, but it is quite a bulky gadget which needs to be plugged into a shaver adaptor - something to consider if space in the bathroom is at a premium. The ongoing costs of replacing the cleaning fluid cartridges should also be considered although these, apparently, last well. On the whole, bearing in mind these provisos, would recommend.

Was this helpful? (3) (1)
01 May 2017 by 
Excellent electric razor

My husband is really pleased with his new razor - it is his first electric razor and he is a convert. He says it gives him a close shave and is quick and easy to use. Would definitely recommend this product to a friend

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27 April 2017 by 
Amazing Shaver

My Son is absolutely delighted with his new shaver. It gives a superb close shave & is very good for his sensitive skin. It's quick to charge & has a decent running time, the clean & charge station is brilliant. It feels very nice to hold & is easy to use. Would definitely recommend this Shaver. Thank you Ocado.

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