Clairol Blonde It Up Permanent Dye No Bleach Platinum Blonde


Fill your Freezer

Product information

1. Hair up to 5 levels lighter with no bleach.
2. AminoLift Technology lifts pigments inside the hair.
3. AminoGlycine Complex helps protect hair's natural keratin and protein, and helps keep its structure intact.
4. Conditioned, soft hair results.
5. Glossy finish.
6. Shimmer Lights Conditioner: Use it immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.

Meet Clairol Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hairs natural keratin and protein, and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft and glossy finish.

Follow up with the last step Shimmer Lights Conditioner - your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.
Up to 5x Lighter, No Bleach, Anti-Brass, Less Damage vs. Traditional Bleach Kits
Country of Origin

Developer - Aqua/Water/Eau, Hydrogen Peroxide, Paraffinum Liquidum/ Mineral Oil/ Huile Minerale, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Phosphoric Acid, Salicylic Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid, Conditioner - Aqua/Water/Eau, Bis-Hydroxy/Methoxy
Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Dicetyldimonium Chloride, Propylene Glycol, Benzyl Benzoate, EDTA, Histidine, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Sachet Mask - Aqua/Water/Eau, Propylene Glycol, Cetearyl Alcohol, Steareth-20, Behentrimonium Chloride, Phenoxyethanol, Glycerin, Parfum/Fragrance, Quaternium-80, Isopropyl Alcohol, Polyquaternium-37, Sodium Chloride, Potassium Phosphate, Propylene Glycol Dicaprylate/Dicaprate, Acid Violet 43, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, PPG-1 Trideceth-6, Benzyl Salicylate, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Sodium Hydroxide, Sorbitan Oleate, Acrylates/Stearyl Methacrylate Copolymer, Citric Acid, Sodium Benzoate, Potassium Sorbate, EDTA


Ratings and reviews

Customers rated this product
Customers would recommend this product

Customer reviews (1)

10 January 2024 by 
Excellent product

Having used many different blonde colouring products over the years on my already very light blonde hair, Clairol's Blonde It Up has proved to be the best. It perfectly covers the elements of mousey grey that I am trying to blend in with the rest of my hair. It is also the first product I have used that leaves my hair feeling like virgin hair, rather than hair that definitely has a colouring product on it. The colour is amazing and my hair looks and feels silky soft and light as it used years ago before I started using any colour on it. I love that this is bleach free too and totally vegan. I have used this twice now and will only use this brand from now on.

Was this helpful?

Your rating and review


This page serves as a summary for information purposes only, and are designed to enhance your shopping experience on the Ocado website. While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use. You should note that products and their ingredients are subject to change. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label. Ocado is therefore unable to accept liability for any incorrect information. Where this description contains a link to another party's website for further information on the product, please note that Ocado has no control over and no liability for the contents of that website. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. This data is supplied for personal use only. It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement.