£7£14£9.34 per 100ml
*stains caused by food and drink with daily use
**Instant effect is temporary
Country of Origin
Suitable for vegetarians
Sodium Lauryl Sulfate,
Contains: Sodium Monofluorophosphate
Total Fluoride content: 1450 ppm
Ratings and reviews
Customer reviews (25)
I have used this for quite a number of weeks now, can see no difference from ordinary toothpaste. Ridiculously fancy packaging.
This does help to whiten the teeth but not as good at removing stains as the Colgate Ultra White toothpaste which is more money.
This toothpaste blue, really annoying. Im writing this review so I dont confuse it again with the other one that looks the same & has a nice aniseed taste.
I got this to try from Ocado and after a week I do see some effect. Any effect will only be slight and without a colour chart, there's no way to really judge other than your best guess. Interesting self warming reaction in the toothpaste too!
Can see the effect after few days
I’ve used professional whitening kits from dentist before and whilst this doesn’t give as good results as those it’s a whole lot less expensive and I did really notice a difference within a few days use. Marking down one star as made my mouth feel v dry during night so take a glass of water to bed with you if you use it at night!
Refreshing toothpaste but…
I recieved this to try from Ocado. A refreshing toothpaste however didn’t whiten my teeth. It’s a bright blue colour which is always known to neautralise yellow tones so I had expected a small difference however I was disappointed that it had little effect and although my teeth felt clean and my breath fresh I can get that effect from a much cheaper tube of toothpaste.