Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml

£24

£32 per 100ml
Ocado Price Promise

Product information

Colgate Max White Ultimate Radiance Whitening Toothpaste reverses 15 years of stains* and instantly* whitens. *Instant effect is temporary. Stains caused by food and drink with 4 weeks continued use of the teeth whitening toothpaste
Colgate Max White Ultimate Radiance Whitening Toothpaste that reverses 15 years of stains* and instantly whitens*, Colgate’s most advanced teeth whitening toothpaste is powered by dual colour-correction formula that works to remove surface stains and below enamel to smartly detect and remove deep stains*, The whitening toothpaste non-abrasively removes deep stains* by safely working below the enamel surface, For optimal whitening, try the Colgate Max White Ultimate Radiance Whitening Toothpaste as part of the clinically proven at home whitening with the Colgate Max White LED teeth whitening kit, including the Colgate Max White Overnight Teeth Whitening Pen, *Instant effect is temporary. Stains caused by food and drink with 4 weeks continued use

Suitable for vegetariansSuitable for vegetarians

Ingredients
Poloxamer 105, Calcium Pyrophosphate, PEG-8, PEG/PPG-116/66 Copolymer, PVP, Silica, Tetrasodium Pyrophosphate, Aroma, Potassium Caroate, Sodium Lauryl Sulfate, Sodium Monofluorophosphate, Disodium Pyrophosphate, Sodium Saccharin, Cocamidopropyl Betaine, Sucralose, Magnesium Carbonate, CI 74160.
Contains: Sodium Monofluorophosphate
Total Fluoride content: 1450 ppm

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Ratings and reviews

2.7
5
0
11
6
7
29
Customers rated this product
35%
Customers would recommend this product

Customer reviews (28)

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of 5

31 December 2023 by 
Way over\-priced and over\-packaged

As one of your other reviewers has said, everybody has different teeth so this must work on some people. But I've bought it 3 times at its hugely extortionate price (way more than most similar whitening toothpastes) and I'm sorry to say it hasn't made even the tiniest difference to the whiteness of my teeth. Perhaps if you drink a glass of red wine and then immediately clean your teeth, this paste might remove any staining; but how many people do that! I brush my teeth as directed for 2 minutes a time every morning and evening, but having done so for several months I can truthfully say that there is absolutely NO difference whatsoever in their colour. And yes, I agree with everyone else that the packaging is ridiculously and unnecessarily excessive. A waste of money and a total waste of plastic.

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27 April 2023 by 
not worth the money

better alternatives so definitely won't buy this again

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20 January 2022 by 
An Extreme over use of plastic

its over priced for what its "supposed to do" and there is more plastic per Gram than there is for the tube that holds the toothpaste. Please sort it out Colgate there is no need to package it up like this, cardboard would be enough like you to with "normal" tooth paste

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04 January 2022 by 
Triggered a lip allergy

I like the taste and somehow found the product effective and have used previous similar version of whitening Colgate toothpaste. However it seemed to cause me a lip allergy (corners and sore inside of lips), after a few seconds use. I am not usually prone to toothpaste or any other allergies.

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05 February 2021 by 
Very Effective!

Can't understand the negative reviews as this leaves my teeth stain free and a nice white. Removes tea, coffee and fruit stains efficiently. Only buy in offer mind!

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03 December 2020 by 
Slightly overpriced bleaching toothpaste

As I said slightly overpriced bleaching toothpaste, though after 2 weeks I could see difference, my partner saw no difference in the colour of his teeth. I think it really depends on people's teeth. Mine are very easy to stain from coffee and wine, probably that's why the toothpaste worked. I agree with some of the reviewers the amount of plastic this toothpaste comes in is outrageous. Would I recommend to a friend, sure why not everybody has different teeth. Would I buy it again, hmmm maybe if it's on offer. Got the item for free to review.

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