Duracell Optimum AA Batteries, 12 per pack 12 per pack


£1.13 each

Product information

Try our next generation of power. Upgrade your devices with the new Duracell Optimum - our best performing AA alkaline battery.
Duracell's most groundbreaking innovation yet, the all new Duracell Optimum alkaline battery has a new cathode system that can deliver up to 200% Extra Life in some devices, or Extra Power in other devices*.

- Extra Life - Duracell Optimum lasts longer than previous Duracell Alkaline in a range of mid to high drain devices, such as cameras and game controllers**.
- Extra Power - In other devices Duracell Optimum delivers more power than other Duracell Alkaline batteries to make them work better, such as motorized toys and DIY devices***.
- Optimum Storage - new and innovative ‘book' style pack has a door and an organiser tray inside keeps new batteries in place and allows secure storage of used ones for recycling.
- The packaging is 100% recyclable and 0% plastic.
- Optimum batteries are available in size AA and AAA.

*Delivers extra life in AA-size batteries compared to the Minimum Average Duration of the 2015 IEC Digital Camera test OR extra power in a wide range of devices vs. next best Duracell alkaline AA. Results may vary by device or usage pattern (www.iec.ch). For more info: www.duracell.co.uk
**Delivers extra Life in a wide range of devices vs. next best Duracell alkaline AA. For more info: www.duracell.co.uk
***Delivers extra power in a wide range of devices vs. next best Duracell alkaline AA. For more info: www.duracell.co.uk
Up to 200% Extra Life, Extra Power
Country of Origin
United States


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Customer reviews (3)

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20 August 2023 by 
Excellent quality and well packaged..

I was given free to review, I used them in several items, and so far they worked well and still going, the packaging was brilliant, easy to store and remove batteries, thank you.

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08 June 2023 by 
Good batteries

Received this item free from Ocado to review. Well packaged batteries, currently in my outside battery operated fairy lights which usually dull quickly, though these are still going strong and shining brightly. Thank you

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02 March 2023 by 
awful battery life

Worse than ultra and plus, save your money

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