For red hair that shines with health, the Red Boosting Shampoo also contains 18-MEA Technology. 18-MEA is a natural part of the hair's structure and can be stripped away in the colouring and lightening process. 18-MEA provides a natural water-repelling barrier to the surface of the hair; without it, damaged hair may not attract the oils it needs. The Red Boosting Shampoo helps the hair repel unwanted water for greater shine and smoothness.
Safe for use on natural or colour-treated hair.
The revolutionary Radiant Red collection protects and replenishes every hair strand so redheads can rock their vibrant and unique colour with confidence.
Ratings and reviews
Customer reviews (17)
Good lathering, smells nice, lovely clean feeling - however, didn't help with volume. Does bring out the auburn tones.
A nice product
Smells nice and makes my hair look and feel shiny. Not sure it made much difference enhancing the colour though.
Received this to review, helps maintain red colour and keeps hair in good condition.
Rich lather, very good at maintaining the colour of my hair
Good results but
not sure about the colour enhancing, but John Frieda is one of my preferred brands, would probably not bother with this one again and stick with the brands other choices.
This is a decent shampoo that smells nice and leaves my hair feeling really clean but I dont buy into the colour enhancement so wouldnt necessarily buy this over any other shampoo and as a result it seems a bit expensive for what you get.