£6.00£2.40 per 100ml
Hair damage from dying, bleaching or styling can create microscopic pores in the hair which can make hair look dull - much like the flaws and imperfections which prevent a diamond from shining its brightest. John Frieda's patented Blonde Perfecting Technology shrinks these pores, so that the now mirror-smooth hair surface and transparent hair fiber can reflect and transmit light more clearly for blonde hair that shines brilliantly brighter.
Our ultra Illuminating Shampoo, with crushed pearls, improves translucency and light reflection to reveal brighter, more reflective blonde.
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Ratings and reviews
Customer reviews (31)
keeps highlights bright
I think this does keep the orange out of my blonde highlights. Its a bit of a thick slimey texture but I soon got used to that and have just ordered a second bottle.
Watch the gimmicky name
Not convinced it lightens hair. Nice standard shampoo, nothing more. Expensive for all that. Id just buy normal shampoo at a third of the price.
Good but a bit strong
I normally buy this make and hadn't tried this one but thought the smell was a bit strong.
Pleasant shampoo to use from a respected brand. Does it create incredible shine. Not convinced at all. Pricey product. Think its reliant on the name rather than the result.
Great even if you have brown hair!
I enjoy using this shampoo, it makes my hair feel soft and smooth. Even though I have brown hair, I find in the summer months it brings out the natural highlights in my hair.
Brightens Blonde Hair
Really does what it says on the bottle. Invigorates and brightens blonde hair. Smells beautiful and hair looks unbelievably fresh. Particularly good when on a deal with conditioner.