John Frieda Violet Crush Intensive Purple Shampoo

Formulated with Crushed Violet Pigments, this intense purple shampoo for blonde hair restores cool, platinum tones from the first use*. Developed with colourists and enriched with Pro-Vitamin B5, it helps strengthen as it tones, leaving your blonde soft, strong, and salon-fresh**.

Neutralises yellow tones in one wash*

Leaves blonde cooler, brighter, and brass-free**

With Pro-Vitamin B5 to strengthen hair

Use weekly or as needed

Vegan and silicone-free

*When using the intense shampoo and mask.
**When following the total routine, including mask.

Neutralises yellow tones in one wash*, Leaves blonde cooler, brighter, and brass-free**, With Pro-Vitamin B5 to strengthen hair, Use weekly or as needed

Germany

Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. Rinse hands immediately after applying shampoo to hair.

Tube

Whole Packaging - Recycle

Safety Warning:
CAUTION: For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep out of reach of children. Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately. Use towel to protect clothing & fabrics from wet hair.

Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43

John Frieda

Kao Germany GmbH,
D-64308 Darmstadt.

Kao (UK) Limited,
London,
EC1A 2DY.

Phone no. 0800 652 1496 (UK), 1800 947 180 (IRE),
www.johnfrieda.com
Kao (UK) Limited,
London,
EC1A 2DY.