John Frieda Violet Crush Purple Shampoo

This daily purple shampoo for brassy blonde hair neutralises brassiness and strengthens strands for a cool, bright blonde*. With a potent blend of Crushed Violet Pigments and Pro‑Vitamin B5, its hydrating, non‑stripping formula gets to work instantly with lasting results, bringing back your coolest, strongest blonde with every wash.

Gradually removes yellow tones*

Strengthens and nourishes with Pro‑Vitamin B5**

Crushed Violet Pigments for salon-cool tone

Hydrating, non-stripping formula

For natural and colour-treated blondes

*When following the total routine, including mask.
**Compared to standard shampoo.

Gradually removes yellow tones*, Strengthens and nourishes with Pro‑Vitamin B5**, Crushed Violet Pigments for salon-cool tone, For natural and colour-treated blondes, *When following the total routine, including mask., **Compared to standard shampoo.

Germany

Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo. Rinse hands immediately after applying shampoo.

Tube

Whole Packaging - Recycle

Safety Warning:
CAUTION: Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately.

Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43

John Frieda

Kao Germany GmbH,
D-64308 Darmstadt.

Kao (UK) Limited,
London,
EC1A 2DY.

Phone no. 0800 652 1496 (UK), 1800 947 180 (IRE),
www.johnfrieda.com
Kao (UK) Limited,
London,
EC1A 2DY.