Kellogg's Fruit 'n Fibre Original Breakfast Cereal 700g


55p per 100g
Ocado Price Promise

Product information

So long, misery guts - Hello happy guts! Combining real fruit and nuts with wheat bran fibre - a superior fibre which is scientifically proven to fuel your gut*. Find out more at

▪Wheat bran fibre is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence. 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Fruit 'n Fibre contains 2.8g per serving. Enjoy as part of a healthy diet and lifestyle
- Kellogg's Fruit 'n Fibre breakfast cereal, a combination of whole wheat flakes with raisins, coconut, banana, apple and hazelnuts., - Kellogg's Fruit 'n Fibre breakfast cereal contains superior wheat bran fibre*, - Kellogg's Fruit 'n Fibre fuels a healthy gut▪, - Kellogg's Fruit 'n Fibre breakfast cereal contains natural grains▪
Country of Origin
Produce of the EU

Suitable for vegetariansSuitable for vegetarians

Typical Values/100gNRV^/40g%RI*
Energy1603 kJ641 kJ
380 kcal8 %152 kcal
8 %
Fat6.0 g2.4 g3 %
of which saturates3.5 g1.4 g7 %
Carbohydrate69 g28 g11 %
of which sugars24 g9.6 g11 %
Fibre9.0 g3.6 g
Protein8.0 g3.2 g6 %
Salt1.0 g0.4 g7 %
Vitamin D6.3 µg50 %2.5 µg
Thiamin0.69 mg25 %0.28 mg
Riboflavin0.88 mg25 %0.35 mg
Niacin10 mg25 %4.0 mg
Vitamin B60.88 mg25 %0.35 mg
Folic Acid166 µg33 %66.4 µg
Vitamin B121.6 µg25 %0.64 µg
Iron8.0 mg23 %3.2 mg
*Reference intake of an average adult (8400 kJ / 2000 kcal)
^ Nutrient reference values (Adults)
Wholewheat (69%), Dried Fruit and Hazelnuts (26%) (Raisins, Sultanas, Coconut, Banana {Banana, Coconut Oil, Sugar}, Apple, Hazelnuts), Sugar, Barley Malt Extract, Salt, Niacin, Iron, Vitamin B6, Riboflavin, Thiamin, Folic Acid, Vitamin D, Vitamin B12
Allergen Information
May Contain Almonds, Contains Barley, May Contain Brazil Nuts, May Contain Cashew Nuts, May Contain Cereals Containing Gluten, Contains Hazelnuts, May Contain Macadamia Nut / Queensland Nut, Contains Nuts, May Contain Pecan Nuts, May Contain Pistachio Nuts, May Contain Walnuts, Contains Wheat
Allergy Information
May contain Gluten from other Cereals, other Nuts.
Dietary Information
Suitable for Vegetarians; Kosher; Halal


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Customer reviews (81)

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of 14

23 December 2023 by 
Still the best

Still the best brand of this variety. A decent amount of fruit in every spoonful, and flakes that stay crispy for a time. Yes it is still high in sugars, but still on the healthier side.

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20 October 2023 by 

There ought to be a warning. I bit into a spoonful of this cereal and a rock hard raison knocked a tooth loose. And it was a front tooth, too! BUYER BEWARE!

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01 May 2023 by 
Lovely cereal

we always have a box of this in the house. Tasty.

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13 October 2022 by 
Great cereal but pricey

Have this at home all the time, knocked a star off because I prefer the price of the Waitrose Essential version, sadly no longer on Ocado. But this knocks the socks off M&S-own brand so gotta fork out for it!

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11 September 2022 by 
Favourite cereal

This is my favourite cereal. Ive tried all other supermarket own brands but always come back to this. Only downside is its very pricey. Try to buy in offer

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04 September 2022 by 
tastes OK but..

.. surely this would not pass advertising procedure. A bowl of this look NOTHING like the picture on the box. Hardly any nuts of fruit. Disgraceful

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