Noughty Frizz Magic Shampoo

Create a sleek, frizz-free finish that lasts with Noughty’s 97% natural Frizz Magic Anti-Frizz Conditioner. Proven to reduce frizz by up to 90% and leave hair 7x smoother hair for 48 hours*, this smoothing formula helps tame flyaways and leave hair feeling soft, sleek and hydrated.

Enriched with marula oil, daikon extract and Wheat Bran extract, this powerhouse blend works deep to hydrate, strengthen and smooth every strand. This nourishing blend helps strengthen the hair’s protective barrier to enhance condition and resilience. Designed to defend against humidity, it helps keep hair smoother for longer with a shiny finish locked in all day long.

All Noughty formulas are vegan, cruelty free and free from silicones, parabens and sulphates.

*Results based on an instrumental study, treated (shampoo, conditioner & serum) vs untreated hair.

Reduces frizz and flyaways, leaving hair sleek and shiny., Hydrates and softens for a smoother, more manageable finish., Clinically proven to deliver up to 7x smoother hair and 90% frizz reduction for 48 hours*., Enriched with marula oil, daikon extract, and wheat bran extract for lasting nourishment., 97% natural, vegan and cruelty-free formula., *Results based on an instrumental study, treated (shampoo, conditioner & serum) vs untreated hair

United Kingdom

Directions: Apply to wet hair. If needed, add more water for extra foam. Rinse thoroughly.

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Safety Warning:
WARNINGS: Avoid contact with eyes. If product gets into the eyes, immediately rinse well with water.

Additional Information:
© KMI Brands 2026

Aqua / Water / Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Lauryl Glucoside, Glycerin, Caprylyl/Capryl Glucoside, Benzyl Alcohol, Tetrasodium Glutamate Diacetate, Polyquaternium-10, Coco-Glucoside, Salicylic Acid, Sodium Benzoate, Raphanus Sativus (Radish) Seed Extract, Sodium Citrate, Glycol Distearate, Cetearyl Nonanoate, Trisodium Ethylenediamine Disuccinate, Fragrance (Parfum), Triticum Vulgare (Wheat) Bran Extract, Ethylhexyl Isononanoate, Citric Acid, Sodium Chloride, Sorbic Acid, Linoleic Acid, Sclerocarya Birrea Seed Oil, Sodium Hydroxide, Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract

Suitable for Vegans; Not Tested on Animals

Noughty

Noughty strikes the perfect balance between high-performance formulations that deliver, with thoughtful values around people, paws and planet. Each Noughty product is cruelty free and made from at least 97% natural ingredients, as well as being free from sulphates and silicones. Noughty’s mission? To improve hair and scalp health one follicle at a time.

KMI Brands Ltd,
London,
WC2B 6ST,
UK.

KMI Brands Ltd,
Unit 3D,
T23 AT2P,
IRL.

lovenoughty.com
KMI Brands Ltd,
London,
WC2B 6ST,
UK.

KMI Brands Ltd,
Unit 3D,
T23 AT2P,
IRL.
Tel: +44 (0)20 8614 4833