Noughty Wave Hello Curl Defining Shampoo

Wave hello to soft, defined curls with Noughty’s 97% natural shampoo, designed to gently cleanse without stripping moisture. This sulphate-free, silicone-free formula is perfect for curly, wavy and textured hair that needs hydration, shine and bounce.

Formulated with rice water to boost hydration, black oats to strengthen strands and boost shine and mushroom extract to shield from humidity. Helping smooth frizz, support curl definition and care for the scalp, leaving hair looking and feeling healthy.

Dermatologically tested, vegan, and certified cruelty-free by Cruelty Free International.

97% natural ingredients, Ideal for curly, wavy or dry hair types, Gently cleanses without drying or stripping, Sulphate and silicone-free, Defines curls and tames frizz, Enriched with rice water, black oats and mushroom extract, Vegan & cruelty-free, Cruelty Free International

Transitioning to natural haircare

Hair may need a little time to detox when transitioning to natural haircare. Conventional ingredients can leave residues that coat the hair shaft and build up, weighing the hair down and leaving it dull.

It can take a few washes (Noughty recommends up to 8) for the build-up to be removed from root to tip. During this transition, hair can feel worse before it feels better. Hair can feel tangled, matted, sticky or heavy, as detoxing asks the hair to let go of all the residual materials it's been holding onto.

Make sure you are using plenty of water - from wetting your hair to adding water in wash, to rinsing thoroughly. Use a more intense conditioner to help with tangles and mats, and only apply conditioner to mid lengths and ends if hair feels sticky or heavy.

Patience and persistence are worth it: after around 8 washes, hair will start to benefit from the natural ingredients and the balance of oils will be restored.

United Kingdom

Directions: Apply to wet hair. If needed, add more water for extra foam. Rinse thoroughly.

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Safety Warning:
WARNINGS: Avoid contact with eyes. If product gets into the eyes, immediately rinse well with water.

Additional Information:
© KMI Brands 2025

Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Phenoxyethanol, Sodium Methyl Isethionate, Polyquaternium-6, Coconut Acid, Lauryl Glucoside, Potassium Sorbate, Sodium Lauroyl Sarcosinate, Coco-Glucoside, Sodium Cocoate, Glycol Distearate, Fragrance (Parfum), Trisodium Ethylenediamine Disuccinate, Chondrus Crispus Extract, Citric Acid, Persea Gratissima (Avocado) Oil, Sodium Chloride, Laminaria Digitata Extract, Oryza Sativa (Rice) Seed Water, Saccharomyces Ferment, Fructose, Crithmum Maritimum Extract, Pentylene Glycol, Avena Strigosa Seed Extract, Sodium Citrate, Lecithin, Lactobacillus Ferment, Sodium Hyaluronate, Polyporus Umbellatus (Mushroom) Extract, [NOU010B]

Suitable for Vegans; Not Tested on Animals

Noughty

Noughty strikes the perfect balance between high-performance formulations that deliver, with thoughtful values around people, paws and planet. Each Noughty product is cruelty free and made from at least 97% natural ingredients, as well as being free from sulphates and silicones. Noughty’s mission? To improve hair and scalp health one follicle at a time.

KMI Brands Ltd,
London,
WC2B 6ST,
UK.

KMI Brands Ltd,
Unit 3D,
T23 AT2P,
IRL.

lovenoughty.com
KMI Brands Ltd,
London,
WC2B 6ST,
UK.

KMI Brands Ltd,
Unit 3D,
T23 AT2P,
IRL.
Tel: +44 (0)20 8614 4833