Redefine Meat Plant Based Beef Mince

Redefine Beef Mince delivers the rich taste and texture of traditional beef without any compromise. This plant-based mince is perfect for a wide range of recipes, from hearty vegan lasagna, plant-based shepherd’s pie, and meatless sloppy joes, to vegan spaghetti with meatballs. Redefine Meat's versatile mince brings out the best in your favourite comfort foods recipes.

Crafted for meat lovers, vegetarians, and vegans alike, Redefine Beef Mince provides an authentic meat-eating experience using only plant-based, non-GMO ingredients. It’s completely free from animal products and by-products, making it a healthy and ethical choice for conscious consumers.

Whether you're preparing a midweek meal or a family feast, Redefine Beef Mince is your go-to for great taste, texture, and sustainability - all in one.

11g Protein per 100 g, High Protein, Suitable for Vegans, Halal, Kosher (Parve), Non-GMO, No Preservatives, Suitable for Vegetarians, 100% Plant-based

Watch how to cook Redefine and find recipe videos
www.redefinemeat.com

Netherlands

Keep Frozen

The product is only suitable for eating once thoroughly roasted or fried until the centre reaches a min of 72°C. Defrost for 12 hours in the refrigerator before cooking. Preparation in a pan: heat 2 tbsp. of oil in a pan over medium-high heat, add the mince to the pan and fry for at least 9 min until browned while stirring, add seasoning.

Shallow Fry - From Frozen. The product is only suitable for eating once thoroughly roasted or fried until the centre reaches a min of 72°C. Defrost for 12 hours in the refrigerator before cooking.
Preparation in a pan: heat 2 tbsp. of oil in a pan over medium-high heat, add the mince to the pan and fry for at least 9 min until browned while stirring, add seasoning.

Sleeve

Recyclable tray and sleeve

Full Product Name:
Plant-Based Mince Beef Style, Frozen

Storage:
Keep frozen at -18°C. If thawed, do not refreeze. Best before (at -18°C): see front of pack.

Importer:
Redefine Meat EMEA B.V.,
5 Merchant Square,
London,
W2 1AY.

Additional Information:
European Kosher

Water, Plant Protein (Soy, Pea) (15%), Refined Coconut Fat, Refined Rapeseed Oil, Flavourings (contain Mustard), Thickener (Methyl Cellulose), Maltodextrin, Salt, Raspberry Juice, Concentrated Caramelised Pear Juice, Vitamin B3, Vitamin B6, Vitamin B12, Iron, Zinc, Colour (Beetroot Red)

May Contain Celery, May Contain Cereals Containing Gluten, May Contain Lupin, Contains Mustard, Contains Soya
May contain Cereals containing Gluten, Lupin and Celery.

Halal; Kosher; Suitable for Vegans

REDEFINE MEAT

Redefine Meat: A Whole Different Animal.

At Redefine Meat, we LOVE meat.

We believe that the world deserves a new-meat™; a plant-based meat, that’s not only good for the environment but is also kind to animals.
With its flavour, texture, and aroma, Redefine Meat’s new-meat™ delivers an uncompromising and extraordinary culinary experience. Our entire portfolio was developed following the in-depth study of meat, and in collaboration with the world’s leading meat experts and chefs.

Our aim is to bring everyone, everywhere an experience of meat with the same versatility and as traditional meat, but using 100% plant-based ingredients.

Manufactured by:
Redefine Meat EMEA BV,
Nicolaas Beetsstraat 216,
3511 HG,
Utrecht,
The Netherlands.

Netherlands

Redefine Meat EMEA B.V.,
46 New Broad Street,
London,
EC2M 1JH