Redefine Meat Pulled Beef 200g


£2.25 per 100g
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Product information

Redefine Pulled Beef captures the full flavour of beef and the mouthwatering texture of slow-cooked beef for an irresistible combination. It goes well with a variety of sauces and allows you to create a full range of dishes, including Asian stir-fries, tacos, sandwiches and more. 

Redefine Pulled Beef allows all meat lovers, vegetarians, and vegans to enjoy an extraordinary and easy-to-prepare meat-eating experience at home without any compromise. Your guests wouldn't believe it is new-meat, based on plant-based ingredients!  

All Redefine Meat products do not contain animal ingredients and are vegan.

Country of Origin


FrozenFrozenSuitable for vegetariansSuitable for vegetarians

Typical Valuesper 100g
Energy kJ / kcal644 kj / 153 kcal
(of which saturates)3.1g
(of which sugars)0g
Zinc4.4mg (44%)*
Iron5.1mg (36%)*
Vitamin B123.7µg (148%)*
*Reference intake

Water, plant protein (soy, wheat) (19%), soy flour, cocoa butter, wheat flour, corn starch, flavourings, barley malt, maltodextrin, yeast extract, spices, salt, vitamin B3, vitamin B6, vitamin B12, iron, zinc. 

Allergen Information

For allergens, see ingredients in bold. May also contain other cereals containing gluten, lupin, mustard and celery.

Dietary Information

Kosher (Parve)
No preservatives
High Protein


Ratings and reviews

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Customer reviews (22)

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of 4

22 February 2024 by 
The best vegan beef

I really enjoyed this. I found it cooked better in the oven with a bit of oil. Made it more tender. Lovely in a roll with horseradish! And even better as a roast dinner! Would definitely buy again.

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16 February 2024 by 
Better than beef

So tasty and filling. My family loved it.

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13 February 2024 by 
So delicious

The nice part of the taste of meat - without the dead taste - and same texture as pulled beef, perfection! You do need to cook it properly until brown and crunchy and then season it (I only used garlic granules, pepper and salt) and it came out absolutely amazing. Expensive but totally worth it!

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09 February 2024 by 
a soy and wheat protein alternative

Its soy and wheat based with added synthetic vitamins. Texture and taste are acceptable, hopefully it wont give us all heart disease.

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07 February 2024 by 

Im reviewing this product because I got a free coupon from Ocado. I can understand those not used to plant based being negative as its outside of their usual orders. Is it meat? No. Is it a delicious alternative? Yes. However quite expensive for the portion size, Id absolutely order again but not regularly.

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05 February 2024 by 
You would never know the difference

Genuinely identical to the real thing. The negative reviews on here are from people that refuse to belive that meat alternatives can be just as tasty!!! Guaranteed if cooked right, in a bond taste test, this is indistinguishable from real beef

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