Select Aperitivo 70cl


£25.71 per litre
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Product information

Select, the essential ingredient of the venetian spritz, with a classy and sophisticated Italian touch. Bright, fun yet elegant and refined

Select was created in 1920 in the Castello district of Venice, the historical heart of the city, at Pilla Distilleries, a place renowned for the art of liquor making. 

During the postwar period the young Pilla brothers contributed to the rebirth of this magnificent city.

When the popularity of the aperitif began to spread, the Spritz soon became a favorite, establishing Select as the star of the Venetian cocktail scene.

Thanks to its ancient link with the city and its enduring success, Select is recognized as the classic Venetian Aperitif. Its refined and complex formula, inspired by the original recipe, maintains its distinctive flavor.

Select is made by carefully blending 30 botanicals, including juniper berries, for their balsamic and floral characteristics, with rhubarb root, which provides intensely bitter notes for balance.

Select is the result of a careful and complicated production process that lasts no less than nine months and that faithfully follows the steps of the original recipe to guarantee an excellent quality.

Country of Origin


Suitable for vegetariansSuitable for vegetarians

Dietary Information

Gluten Free, Vegetarian, Vegan

ABV (%)




Tasting Notes


Scent: robust, unique primary note, with a hint of essential oils and citrus, sustained by a fresh, balsamic note of juniper distillate, resin, eucalyptus and menthol. Complex, grassy secondary notes.


Very intense, rich, with mainly bitter notes due to the roots and bark. Spiced and tropical aromas that combine with the citrus notes. Pleasantly persistent aftertaste with fresh, lively notes derived from the essential citrus oils.


Intense, bright ruby red with orange hues.

Please drink responsibly
Know your limits
The UK Chief Medical Officers recommend adults do not regularly drink more than 14 units per week


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Customer reviews (67)

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23 February 2023 by 
Extend you Venetian holiday

Delighted this is available in the UK. Introduced to this in Venice and its just a lovely drink to bring back some holiday memories. Would work well as an Xmas aperitif for the colour.

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23 February 2023 by 

Not a very good replacement for my favourite. Lower alcohol than the famous one, extra star for that, but it just doesnt cut it flavour wise.

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16 December 2022 by 
Classy Italian drink

Amazong, this is perfect for the venetian spritz. Classy and sophisticated is perfect to drink even in a cold winter with few italian finger foods. With the bottle we found the recepie for the veentian spritz that we tried immindiately following all the clearly explained steps

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21 July 2021 by 
Select is phenomenal as a Venetian Spritz

This is the absolute original spritz drink from Venice (over 100 years!) which I saw everywhere in Venice when I last went in 2020. The incredible composition of flavours makes it superb as a spritz and you feel like you are drinking the essence of Venice! No other spritz comes even close (I tried many) and if you enjoy summer spritzs this is the one to go for!

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14 January 2021 by 
Good to find it here!

A delight.

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15 August 2020 by 
Very nice

I’m reviewing this product because I got a free sample from Ocado. I’m not too keen on bitter drinks but this was lovely and refreshing mixed with lemonade. Would definitely buy again, perfect for a hot summer day!

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