THIS Isn't Beef Plant-Based Mince
Rating, 4.2 out of 5 from 77 reviews.Life 4d+Product life guaranteed for 4 days excluding delivery day.
250g £11.80 per kilo
£2.95£3.50
Offers
Now £2.95, was £3.50
£2.95 (£11.80 per kilo)Now £2.95 when you order by 14/07/2026. Offer subject to availability. Maximum 18 promotional items per customer.Product attributes
Suitable for freezing
Vegetarian
Ocado Price Promise
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Product Information
If you’re thinking, “Wait… how is THIS™ plant-based?”
We get it. Let us explain. THIS™ Mince.
Rich. Juicy. Comforting. Meaty.
That hearty texture? Plant protein made to hold its bite. No mush here.
That classic beefy taste? THIS™ will fool even the most ardent of carnivores.
With 93% less saturated fat than beef. Plus... protein, fibre, iron and B12 (we know, it's quite the list). It's the smarter swap even your grandad couldn't argue with.
Whether it's piled onto pasta, batch-cooked into a chilli, crisped up for beef tacos or polished off the next day (arguably even better). THIS™ is all the beef without the bull.
55% Less saturated fat*
*55% Less saturated fat compared with a standard portion of beef mince of the same weight.
We get it. Let us explain. THIS™ Mince.
Rich. Juicy. Comforting. Meaty.
That hearty texture? Plant protein made to hold its bite. No mush here.
That classic beefy taste? THIS™ will fool even the most ardent of carnivores.
With 93% less saturated fat than beef. Plus... protein, fibre, iron and B12 (we know, it's quite the list). It's the smarter swap even your grandad couldn't argue with.
Whether it's piled onto pasta, batch-cooked into a chilli, crisped up for beef tacos or polished off the next day (arguably even better). THIS™ is all the beef without the bull.
55% Less saturated fat*
*55% Less saturated fat compared with a standard portion of beef mince of the same weight.
Features
100% Plant-Based, High in Fibre, High in Protein, Suitable for Vegetarians & Vegans
Further description
The cringey Al description of us was actually funnier than anything we'd have written here:
How would you describe this™ in a funny way?
You could say that This™ is like the ultimate and daring undercover secret agent in the food world - Dressing up in perfect disguise as pork, chicken and beef, but without any of the actual animals involved. It has a license not to kill but to fill - Your belly.
How would you describe this™ in a funny way?
You could say that This™ is like the ultimate and daring undercover secret agent in the food world - Dressing up in perfect disguise as pork, chicken and beef, but without any of the actual animals involved. It has a license not to kill but to fill - Your belly.
Country of origin
United Kingdom
Nutritional data
| Typical Values | per 100g |
|---|---|
| Energy kJ | 904 |
| Energy kcal | 216 |
| Fat | 13.3g |
| (of which Saturates) | 2.9g |
| Carbohydrate | 2.8g |
| (of which Sugars) | 0.1g |
| Fibre | 8.3g |
| Protein | 17.2g |
| Salt | 0.95g |
| Iron | 4.9mg (35%)** |
| Vitamin B12 | 1.0μg (40%)** |
| **RI% = Reference intake of an average adult (8400kJ/2000kcal) |
Storage
Cannot be Microwaved; Keep Refrigerated; Suitable for Home Freezing
Cooking guidelines
Shallow Fry - From Chilled. Remove all packaging.
1. Pre-Heat 1 tbsp of oil in a non-stick pan over a medium heat.
2. Add mince. Evenly distribute in pan and cook for 8 minutes, stirring frequently.
3. Stir into pre-Heated sauce or add sauce and simmer for 5 minutes.
Not suitable for microwave cooking.
1. Pre-Heat 1 tbsp of oil in a non-stick pan over a medium heat.
2. Add mince. Evenly distribute in pan and cook for 8 minutes, stirring frequently.
3. Stir into pre-Heated sauce or add sauce and simmer for 5 minutes.
Not suitable for microwave cooking.
Package type
Tray
Recycling information
Card - Recycle; Film - Do Not Recycle; Tray - Recycle
Other Information
Full Product Name:
Plant-based beef flavoured mince made from soya protein (22%).
Storage:
Keep refrigerated. Suitable for home freezing.
Freeze on day of purchase and use within one month. Once defrosted (in a refrigerator), use within 24 hours. Do not refreeze.
Usage:
3 Servings
Plant-based beef flavoured mince made from soya protein (22%).
Storage:
Keep refrigerated. Suitable for home freezing.
Freeze on day of purchase and use within one month. Once defrosted (in a refrigerator), use within 24 hours. Do not refreeze.
Usage:
3 Servings
Ingredients
Water, Textured Soya Protein, Rapeseed Oil, Shea Oil, Natural Flavouring, Thickener (Methylcellulose), Oat Fibre, Potato Starch, Soya Protein Isolate, Caramelised Sugar, Vinegar, Colour (Beetroot Red), Salt, Barley Malt Extract, Vitamin B12, Iron
Allergen Information
Contains Barley, Contains Oats, Contains Soya
Dietary Information
Suitable for Vegans; Suitable for Vegetarians
Brand
THIS
Brand details
Find out more about us here: https://www.this.co
THIS™ is plant-based food for meat-lovers. The products closely replicate real meat in taste, texture, versatility and appearance, and will (probs) fool even the most ardent of carnivores.
THIS™ is plant-based food for meat-lovers. The products closely replicate real meat in taste, texture, versatility and appearance, and will (probs) fool even the most ardent of carnivores.
Manufacturer
This™,
The Clockwork Building,
45 Beavor Lane,
London,
W6 9AR.
The Clockwork Building,
45 Beavor Lane,
London,
W6 9AR.
Return to Address
Contact This™
Email us: shout@this.co or write to us:
This™,
The Clockwork Building,
45 Beavor Lane,
London,
W6 9AR.
W: this.co
Email us: shout@this.co or write to us:
This™,
The Clockwork Building,
45 Beavor Lane,
London,
W6 9AR.
W: this.co
Customer reviews
Overall ratings
Average 4.2 out of 5, based on 77 reviews.Breakdown of ratings
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