When in Rome Red Wine Primitivo IGT, Can

Discover the Joy of drinking wine the way the Italians do
When in Rome’s Primitivo is THE quintessential Italian red wine . Crafted with passion and care, this robust, chocolatey Primitivo embodies the spirit of Italian winemaking and will transport you straight to the sun-kissed vineyards of Italy.
Primitivo Grapes – known outside Italy as Zinfandel - from the rolling hills of Southern Italy yield a wine that’s both delicious and exceptional. Its traditional winemaking techniques and award-winning heritage make it a standout choice. With each sip, you’ll taste the rich flavours and aromatic notes that reflect centuries of Italian craftsmanship.
This elegant wine is a perfect pairing for various occasions. Whether you’re picnicking in the park or dining with friends, When in Rome’s Primitivo complements a range of dishes. Try it with hearty pasta dishes, grilled meats, or aged cheeses. Its smooth texture and refined bouquet enhance the dining experience, making it a delightful companion for any meal.
When in Rome cares about our planet. Our wine comes in low-carbon, eco-friendly packaging, and carries our carbon footprint on every product. When in Rome is proud to be a B Corp. All our wine is Vegan and sustainably crafted, it’s a choice you can feel good about. This canned Italian Primitivo wine is packed using sustainable energy.
Canned wine is a great for the planet and is fresh, delicious and convenient.

Please drink responsibly: The UK Chief Medical Officers recommend adults do not regularly drink more than 14 units per week

Italian Red Wine, Red Wine, Wine, Premium Quality, Award Winning, Vegan, B Corp, Low Carbon Packaging, Planet Friendly

1.0 kg CO₂e per kg
Climate Footprint with CARBONCLOUD.COM

4 x Less C02 than a single use glass bottle

Find out more about this wine and our commitment to climate transparency www.wheninromewine.com

Italy

Can

Can - Certified as Recyclable; Whole Packaging - Recyclable

Contains Sulphur Dioxide/Sulphites
Contains Sulphites

Suitable for Vegans

When In Rome

Founded on a passion for great wine and an urgent need to reduce the wine industry's carbon footprint, When in Rome Wine B Corp is on a mission to help wine lovers everywhere discover premium, Italian wines with the smallest possible climate impact.

Packaged for:
When in Rome Wine Ltd,
GL5 2QG,
UK.

By:
W1740,
DH9 7XP,
UK.

"When in Rome Wine Ltd,
GL5 2QG,
(UK).
WHENINROMEWINE.COM

The Primitivo (from the Latin “early ripening”) grape was named by a Puglian monk who noticed it was consistently the first to ripen in his vineyard. Known outside Italy as Zinfandel, Primitivo makes bold, rustic and deliciously jammy red wines, and our beautiful Primitivo is no exception.

When in Rome Wine

Zinfandel

NV

When in Rome Primitivo – Prampolino Cocktail

• Fill a glass with ice cubes.
• Pour in two parts of When in Rome Primitivo
• Add one part Cedrata (or lemonade) and Campari (or Aperol).
• Gently stir to combine.
• Garnish with an orange slice or twist.

Remember, the original was served with a piece of cheese and chocolate—a quirky touch from the Italian Futurist Movement!

Puglia, also known as Apulia, is the most southeastern region, occupying the 'heel' of the 'boot' of Italy. Puglia has an area of 19,366 square kilometres and a population of 4 million

13.5

When in Rome Wine

When in Rome Wine

Deep, fruity sensation on the palate. The taste is soft and fresh, but robust, with notes of red fruit, plums, chocolate and vanilla. The finish is long and persistent, with soft tannins.