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I was shocked to learn that rice produces more planet-warming emissions than almost any other food, especially since we eat it so often at home. When I discovered a new approach to rice farming that reduces those emissions, I knew I wanted to support it - but it wasn't available to buy in the UK. So, I decided to change that, and Nice Rice was born.

I went to India to learn directly from farmers. It quickly became clear that this new approach wasn't just better for the planet but also better for the farmers. Now, through the Nice Rice Foundation, we're investing 2% of our revenue to help more farmers adopt these sustainable practices. - Fergus, Founder of Nice Rice

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