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Small is beautiful

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We think that good quality produce, made with love and dedication, deserves a place on our shelves. From traditional producers to gourmet specialists, our aisles are brimming with the unusual (and sometimes unexpected!), all nestling comfortably amongst your favourite household brands. In fact, you could say that Ocado is home to many of the best brands you haven’t heard of… yet.

We think that unearthing and championing suppliers that are new (or small, or hard to find on the high street) is a really important part of what we do. It gives all these fantastic one-man brands and rising stars the chance to make a name for themselves and, we think, makes shopping with us more diverse, varied and, well, just downright nicer.

That’s why we like to make such a big noise about our small suppliers.