We definitely broke the mould when we launched the first UK supermarket in a generation. Instead of picking groceries from a supermarket shelf, we deliver straight from our state-of-the-art warehouse to your kitchen table. This helps us eliminate the carbon emissions generated by traditional bricks and mortar supermarkets, with their huge stores to light and heat, not to mention all those energy-guzzling banks of open fridges and freezers.
With such a lean, efficient operation, we’ve been able to lower our carbon emissions to the point where each Ocado delivery now has a comparable carbon footprint (CO2 per £ of sales) to a supermarket shopping trip on foot. That differential will continue to grow as Ocado grows in scale and size.