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How we reduce food waste

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At less than 0.3% of sales, we believe we have the lowest food wastage of any retailer in the world. But did you know that up to 30% of food bought in this country ends up in the bin?

What a waste. Here’s how we can help you to reduce it.

Our Life guarantee

Because we track each item in our CFC (Customer Fulfillment Centre) from the second it arrives, we can guarantee the minimum life of each item, and display that on the website as you shop.

For items that last longer, we’ll also display the average life, based on information from the week before.

And because the produce comes to you from a chilled warehouse (our CFC) and not a store, you can be certain it hasn’t been hanging around on the shop floor or handled by other customers before you.

What’s more, unlike supermarkets, we never sell an item up to its Use By date.

Look out for Life information underneath each item on the website, or sort items in your trolley by Life once you’ve booked a delivery slot.

You’ll also find your receipt ordered by Use By date, so keep it by your fridge and you can use it to plan the week’s meals.

Company Shop

Food that is still in date, but too close to its Use By date to deliver to customers, is sold at a discount in our staff shop.


Food that doesn’t sell in the Company Shop but is still fine to eat, we donate to the following charities: Vineyard in Southend; YMCA in Hemel Hempstead; and New Hope in Watford.

Paradise Wildlife Park

Food that’s edible but not fit for the Company Shop or homeless charities, we donate to Paradise Wildlife Park in Broxbourne. (It’s nice to know the animals enjoy quality groceries as much as the rest of us!)

Anaerobic digestion

We’re trialling anaerobic digestion at present. That’s a process where food that is no use is sent to be mixed with bacteria and burnt to produce electricity.

Ocado Food Waste Awareness Week

Data from WRAP’s Love Food Hate Waste “Tracker” research for 2009, in conjunction with data from The Food We Waste report (