Cookies and similar technologies
Ocado Group

Learn about cookies, including how we use them and how you can exercise your choices about our use of cookies.

When you use any of the Ocado Group websites (ocado.com, fetch.co.uk, sizzle.co.uk and fabled.com) or our related apps, we use our own and third-party cookies and similar technologies (such as pixels and tracking URLs) to identify your device. This enables us to personalise and improve your customer experience and, where appropriate, serve you relevant advertisements. All these technologies are together referred to in this policy as “cookies”.

Without certain cookies, it would be very difficult for a website to allow a visitor to fill up a shopping trolley or to remember the user's preferences or registration details for a future visit.

How we use cookies?

Here are the types of cookies we use on our website, and the purposes for which they are used:

  • Strictly necessary cookies. These cookies are essential in order to enable you to move around our website and use its features, including accessing secure areas. Without these cookies, any services on our website you wish to access cannot be provided.
  • Analytical/performance cookies. These cookies collect information about how you and other visitors use our websites. This can be anything like which pages you go to most often, and if you get error messages from web pages. We use data from these cookies to help test designs and to ensure a consistent look and feel is maintained on your visit to our websites. We also use third-party web analytics software on our websites and apps (such as Google Analytics).
  • Functionality cookies. These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember settings such as changes you have made to text size, fonts and other parts of web pages that you can customise.
  • Targeting cookies. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement, as well as help measure the effectiveness of an advertising campaign. They are usually placed by third parties (such as advertising networks or platforms) with the website operator's permission. They remember that you have visited a website and this information is shared with the advertiser. We have enabled Google Analytics Data Collection for Advertising Features, including Remarketing and Advertising Reporting Features. These features enable us to make use of data from users who have chosen to allow Google to associate their web and app browsing history with their Google account in order to personalise the ads we may show in Google Search and Display Advertising. This helps us provide more relevant messaging to our users. This also provides us with demographic and interest information at an aggregate level that helps us to understand our users better.
  • Social media extensions: These technologies allow you to share what you've been doing on our websites on social media, such as Facebook and Twitter. For example, by clicking the Facebook ‘Like' icons that may appear on our product pages. Although we enable these tools to be displayed on our websites so that you may interact with them, if you choose to do so, they are not within our control. Please refer to the relevant third party privacy policies for how these functionalities work.

Managing cookies

If, after being presented with our cookie banner, you elect to use our websites without disabling cookies, then you agree to our use of cookies and other similar technologies for the purposes described above.

If you do not want to allow cookies at all, or only want to allow use of certain cookies, please refer to your browser settings. You can also use your browser settings to withdraw your consent to our use of cookies at any time, and delete cookies that have already been set. Please note: by deleting certain cookies or disabling them for future use, you may not be able to access certain areas or features of our websites. In some cases this can disable your ability to shop at all on any of our websites.

To find out more about cookies please visit: www.allaboutcookies.org or see www.youronlinechoices.eu which contains further information about behavioural advertising and online privacy.

To opt-out of Google Analytics for Display Advertising and customize Google Display Network ads please go to https://www.google.com/settings/ads or Google Analytics' currently available opt-outs for the web.


We use cookies to give you the best experience with Ocado. Continue shopping if you're happy, or find out how to manage your cookies