A little over two decades ago our founders Jeremy and Steven were in Guatemala, witnessing first-hand the devastation coffee growers faced followed by the crash in the coffee market prices. They decided to do something different, and Union was founded in 2001 with the purpose to challenge the norms of the coffee industry, strive for high-quality speciality coffee and put the focus on producers and creating more sustainable livelihoods.

Two decades later and this continues to drive and inspire what we do at Union every day. 20 years is a huge celebration but we're far from finished - we'll continue working towards our vision of creating more sustainable livelihoods for coffee producers through high-quality coffee and secure partnerships.

Union's Philosophy of Coffee Sourcing means quality of coffee, quality of life and quality of business.
That's what underpins Union Direct Trade. It brings sustainable livelihoods for farmers and better quality coffee for everyone to enjoy.