Colgate Max White Purple Toothpaste 75ml


£6.67 per 100ml
Ocado Price Promise

Product information

Colgate’s first Max White purple toothpaste reveals an instantly* whiter smile. It contains optic colour-correcting technology to correct yellow tones & is safe for your enamel. *Effect is temporary.
Reveals instantly whiter teeth*, With optic colour-correcting technology, Enamel-safe daily whitening, Instantly corrects yellow tones*, Effect is temporary

Aqua, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, Hydroxypropyl Methylcellulose, Eugenol, CI 17200, CI 42090, CI 73360, CI 74160. Contains: Sodium Fluoride


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Customer reviews (10)

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26 November 2023 by 

don't like it. all covered in blue colour, a toothbrush became blue too. don't see any effect on teeth

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15 October 2023 by 
Very blue!

Nothing special about it, just stains everything it touches blue and ruined my electric toothbrush!

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06 October 2023 by 
Would not recommend

As others have said it turns blue immediately with small blue crystals that are very difficult to clean from the sink and an electric toothbrush. I saw no noticeable difference in the colour of my teeth and didn’t like the taste or texture. A waste of money.

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04 October 2023 by 
no noticeable difference

Tastes nice and cleans well but no visible change in tooth colour. Also leaves a real mess in the sink and has blue bits in that are difficult to clean off

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22 September 2023 by 
bit of a gimmick

I felt this toothpaste made my teeth go more yellow than other Colgate or branded whitening toothpaste. On top of that it stained everything in the bathroom blue.

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20 September 2023 by 

It works, tastes nice and minty and gets your teeth clean. But its blue, not purple, and it stains anything white like towels and grout.

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