Colgate Max White Ultimate Renewal Whitening Toothpaste 75ml

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£12

£24£16 per 100ml

Half price, was £24

Colgate Max White Ultimate Renewal Whitening Toothpaste reverses 15 years of stains* and instantly* whitens.

*Instant effect is temporary. Stains caused by food and drink with 4 weeks continued use

Colgate Max White Ultimate Renewal Teeth Whitening Toothpaste that reverses 15 years of stains*, instantly whitens* and prevents new stains from forming, Colgate’s most advanced teeth whitening toothpaste is powered by dual colour-correction formula that works to remove surface stains and below enamel to smartly detect and remove deep stains*, The whitening toothpaste non-abrasively removes deep stains* by safely working below the enamel surface, For optimal whitening, try the Colgate Max White Ultimate Radiance Whitening Toothpaste as part of the clinically proven at home whitening with the Colgate Max White LED teeth whitening kit, including the Colgate Max White Overnight Teeth Whitening Pen, *4-Week clinical study on 76 subject, stains caused by food & drink. *Instant effect is temporary. Stains caused by food and drink with 4 weeks continued use, The plastic & carton packaging can be recycled separately.

Suitable for vegetarians

Brand

Colgate

Reveal and preserve your brightest smile when you brush with Colgate’s most advanced teeth whitening toothpaste that reverses 15 years of deep-set stains*, instantly whitens* and prevents new stains forming!

The Colgate Max White Ultimate Renewal Whitening Toothpaste uses whitening science powered by dual colour-correct action, and it’s enamel safe for daily use. The dual colour-correct action in the teeth whitening toothpaste works in two ways on both the tooth surface and below the enamel.

With optic brighteners that reflect blue light, it gives you instantly* whiter teeth while removing surface stains. At the same time, the formula in the teeth whitening toothpaste works below the enamel surface to smartly detect and safely remove up to 15 years of deep-set stains* with non-abrasive whitening, for a dazzling, whiter smile. It also creates a protective shield on your enamel to prevent new stains from forming, so you can keep your whiter smile for longer.

The whitening toothpaste from Colgate also remineralises enamel and its foam, with active oxygen, gives you a warming sensation as you brush.

The teeth whitening toothpaste has a sweet mint flavour for fresh breath confidence. To reveal an even more radiant smile, use the Colgate Max White Ultimate Renewal Whitening Toothpaste as part of the clinically proven at home whitening with the Colgate Max White LED whitening kit, including the Colgate Max White Overnight Whitening Pen.

*Instant effect is temporary. Stains caused by food and drink with 4 weeks continued use.

Colgate Max White Ultimate Renewal Whitening Toothpaste is a safe way to whiten your teeth. It contains optimal fluoride concentration for enamel remineralisation which ensures healthy, strong teeth.

**A combination of Hydrogen Peroxide, Triacetin and Carboxylesterase

Manufacturer

Guildford; GU2 8JZ

Return To Address

Guildford; GU2 8JZ

Ingredients

INGREDIENTS: Poloxamer 105, Calcium Pyrophosphate, PEG-8, PEG/PPG-116/66 Copolymer, PVP, Silica, Tetrasodium Pyrophosphate, Aroma, Potassium Caroate, Sodium Lauryl Sulfate, Sodium Monofluorophosphate, Disodium Pyrophosphate, Sodium Saccharin, Cocamidopropyl Betaine, Sucralose, Magnesium Carbonate, Eugenol, CI 74160. Contains: Sodium Monofluorophosphate Total Fluoride content: 1450 ppm

Categories

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Dietary & Lifestyle
Vegetarian Vegan
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Colgate

2.1

Customers rated this product

20%

Customers would recommend this product

Customer reviews (50)

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05 December 2023 by NutriJanie

Exceeds expectations by a long way

I have tried all of the whitening toothpastes and none worked except the ones using optical brighteners that last a couple of hours at best. But this toothpaste is the most effective at actually cleaning teeth! A teeny tiny bit is all that is needed as it foams up so much it was practically coming out of my ears. This is an in-depth whole mouth clean, with the same effect as when the hygienist uses the water blaster. Recommend

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22 October 2023 by Charlie1969

Verdict

It's vastly overpriced at £24 for a tube of 75ml toothpaste. Who are Colgate employing these days ? The Apprentice crew ? It is like putting that stuff you use to fill holes in the wall with (not that I have tried, but envisage so). Colgate then state after 4 weeks ((£100 later) you will see the difference ! It's vile, I would rather pay the dental hygienist £100 to have my teeth lasered once every three months which does have visible results than invest £1200 on an over rated "toothpaste" which promises results after 4 weeks. None of the "genuine" reviewers seem to disagree with my assertions ! I put half a tube of this gunge where it belonged...in the rubbish bin. Well done Colgate.

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05 September 2023 by clawhit

It made my teeth super sensitive

Wow after a week of use the pain in had in my teeth was unreal. I actually thought I was going to need to see the dentist for possibly an abscess. I then swapped to Hubbys sensodyn and two days later my teeth were back on the road to recovery. Purchased at half price into the bin it went

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03 September 2023 by humperdink

ok so far

Happy to say the packaging has been changed since previous reviews so its now recyclable paper. It does taste absolutely disgusting. There is definitely an instant whitening effect. It says on the pack that this is temporary. Its just like the purple shampoo on yellow hair. I havent tried it long enough to see if theres a genuine long term whitening and the taste really puts me off trying it for 4 weeks solid

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02 September 2023 by DW

Waste of money

Don't be fooled by the glitzy packaging...this had absolutely no effect whatsoever...save your money!

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26 July 2023 by mauga

What have they done to it?

I used to be a fan of this but the 'recipe' has changed and it now tastes truly disgusting.