L'Oreal Elvive Colour Protect Anti-Brassiness Purple Shampoo 200ml

£6

£3 per 100ml
Ocado Price Promise

Product information

Introducing Purple Shampoo from Elvive Colour Protect, Britain's number 1 for coloured hair.*

Highlighted brunette, blonde, and grey hair can become yellow and brassy over time.

How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula helps neutralise yellow tones.

Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.

Suitable for blonde, highlighted, and silver hair.

*©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage
For highlighted brunette, blonde & grey hair, Nourishes hair & neutralises brassy tones, Hair is left looking bright and beautiful, Starts working in just one use, Use once a week to complement your regular Elvive Colour Protect routine
Country of Origin
France

Ingredients
Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide MIPA, CI 60730 / Acid Violet 43, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Benzophenone-4, Amodimethicone, Alpha Isomethyl Ionone, Carbomer, Citric Acid, Citronellol, Cetrimonium Chloride, Butylene Glycol, Coumarin, Hexylene Glycol, Amyl Cinnamal, Parfum / Fragrance, (F.I.L C226042/2)

Categories

Ratings and reviews

3.8
10
0
3
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2
17
Customers rated this product
65%
Customers would recommend this product

Customer reviews (17)

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of 3

23 June 2023 by 
no more brass tones!

I love this shampoo as it has given me lovely blonde-ash blonde undertones that I have been wanting for so long! So much so that 4 weeks after having my hair coloured, everyone is asking me if Ive had my hair done again because it looks so lovely! Best Ive tried.

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07 April 2023 by 
Excellent

This purple shampoo genuinely works to tone down orange tones in brunette hair.

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04 January 2023 by 
Only needs 30 seconds

My favourite of the blue shampoos, probably the strongest colour wise so do not sit back and leave it on or it will turn your hair blue. 30 seconds to one minute max leaves me with a lovely ash blonde but beware, it will stain other things !!

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10 September 2021 by 
Brilliant

Before my hairdresser recommended purple shampoo to me, my dyed blonde hair would turn orange in the sun or three weeks after its last colour. No more orange! I use it every time now

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27 February 2021 by 
purple scalp

Does control brassiness, but I find after three uses, my scalp has a purple tinge that is then difficult to remove without using a very harsh shampoo which then makes hair brassy. Use as an emergency between hair colours but not as a routine.

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19 February 2021 by 
Deep purple

This shampoo is deep purple in colour. It colours all the bathwater purple. My nails were temporarily stained. Cannot see any difference in shampoo, outcome quality. Small bottle, big price.

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